2. PEER-TO-PEER ACTIVATION SESSION
Description: The last session of Transitions Academy will combine the sharing of best practices and action planning. The objective is for attendees to leave with new ideas for how they will act on what they learned from the event. Each room will be lead by a Transitions facilitator who will introduce discussion topics. Each table of 10 people (a mix of eyecare professionals, retailers, lab and lenscaster reps) will then be encouraged to share their ideas and capture next steps. Each table will also have an assigned table captain to help keep the dialogue going.

3. INSERT PRESENTER TITLE HERE
NAME
INSERT PRESENTER TITLE HERE
5 min. Set-up
Hello, I’m… Welcome to the last course of Transitions Academy 2017! Although this is the last session, we don’t want the learning to end here. That is the purpose of this course, to bring everything you’ve learned over the past few days together and create a plan for how you will incorporate this knowledge into achieving your future goals.
To do this, we will have several activities for you to complete throughout this session based on different topics. At your table, you have one table captain to help lead your discussion and answer any questions you may have. Our table captains are members of our Transitions Pro Forum advisory group, our Transitions Change Agent program, finalists from our Innovation Awards and other Transitions advocates.
Let’s take a min. for our table captains to introduce themselves and share why they are an advocate for Transitions lenses.
(Table captains – share with your group who you are, and why you advocate for Transitions lenses)
For each activity, you will be asked to share your thoughts with your group. Are you ready for you first assignment?

4. What was your first job? ICE-BREAKER 10 min. Ice-breaker
We’d like to start off today’s session by having each group get to know each other a little better. Please go around the table and share what your first job was with your group and something memorable about it.
(Table captains – introduce yourself and tell your table why you are a Transitions Advocate. Then have each person at your table share their answer to this question)

5. RESOURCES AVAILABLE TO YOU 5 min. review resources
Transitions provides a wide range of resources to assist you with marketing, supporting your customers or growing your practice. On your table is list of resources. Let’s give them a quick review…

6. TRANSITIONS PRO Resource for ECPs Latest Transitions materials
Blue Light education
Order POS
TransitionsPRO.com
TransitionsPRO.com is where ECPs can find the information, tools, strategies and materials needed to better serve their patients and grow their practices – including all of the latest blue light materials Transitions has to offer.

7. TRANSITIONS CONNECT Resource for Lab / LC reps
Latest Transitions materials
Blue Light education
Order POS
TransitionsConnect.com
Transitions Connect is a program designed to provide sales professionals representing the Transitions® lenses family of products with the tools and support to grow your accounts. With Transitions Connect you will receive ongoing notification of new resources, in-office training materials and quarterly messaging ... and incentives just for Connected members.

8. “LIVE THE GOOD LIGHT” CAMPAIGN KIT
OPEN TO CELEBRATE THE GOOD LIGHT
New campaign: Celebrate the Good Light
Contains the latest Transitions materials
New POS, the Lens Style Guide, social media assets and much more…
Transitions Optical is launching their new consumer advertising campaign “Celebrate the Good Light.” With the new campaign comes a new Campaign Kit filled with the latest Transitions materials.

9. ACADEMY ON THE ROAD Content from Academy brought to you
Packaged into a two-day, one-day or half-day workshop
Can be co-hosted by labs or lenscasters
Academy on the Road will bring key content from Academy re-packaged into a two-day, one-day or hNew campaign: Celebrate the Good Light
alf-day workshops that can be co-hosted by labs or lenscasters.

10. PEER-TO-PEER DINNERS Small-group sessions
Led by a Transitions Pro Forum advisor
Share and learn best practices on a variety of subjects
During these interactive small-group sessions (which can ben co-hosted by labs or lenscasters) a Transitions Pro Forum advisor will lead an open discussion to encourage attendees to share and learn best practices on subjects from increasing capture rate to providing a patient experience that earns repeat business.

11. KIDS MATERIALS Renewed focus on kids Blue light message Kids toolkit
White paper for ECPs
In 2017, Transitions will have a renewed focus on Kids. We will continue to communicate our blue light message as well as develop a white paper of clinical research for ECPs: meds, special needs, blue light. Transitions will also be creating a Kids Toolkit

12. STYLE COURSE / LOOK BOOK
Highlights style trends
Education from the course and dispensing look book
How to pair lens colors with coatings and frames
The finding the Style in Lenses educational course and dispensing look book will highlight style trends and industry experts will show how they pair Transitions lenses with different frame styles and how to pair lens colors and specialty lens coatings with frames.

13. ECP LOCATOR Online tool available at Transitions.com
Lists where to try or buy Transitions® lenses
Can be included on the list
The ECP Locator is an online tool available on Transitions.com that allows consumers to locate a place to try or buy Transitions lenses.

14. EYEGLASS GUIDE www.eyeglassguide.com Lifestyle questions for consumers
Helps ECPs make recommendations to fit patients’ needs
This interactive guide allows consumers to answer simple lifestyle questions that will help their eyecare professional recommend the eyewear that best meets their needs. More information on all the resources available to you can be found in the handout.

15. RESOURCES AVAILABLE TO YOU
Write down which tools you will use and how.
15 min. activity
Now we’d like you to write down which of these resources you will integrate into your plans for Once everyone has written down their selection, please share with your table how you’re going to use it. Share your ideas and help each other build on them!
(Table captains – make sure your table completes the assignment and have each person at the table share their selection and how they’re going to use it. Encourage people to build on each others ideas.)

16. PROFESSIONAL / PERSONAL GROWTH
Effective Negotiating, Customer Experience Design, Team building and Jason Dorsey’s keynote
Ah-Ha’s You took away
Actions You are going to take
20 min. Ah-Ha’s / Actions on Personal growth/success
Over the past few days you attended sessions that focused on developing your professional skills and we want you to share what you have learned. Using the T chart that has been provided to you, please write down what you took away from the professional development courses you selected. These were Effective Negotiating, Customer Experience Design, Finding the Style in Lenses, Team building and Jason Dorsey’s keynote. For each Ah-Ha write down the action you will take based on what you have learned.
Let me give you an example (share a personal example)
NOTE to Facilitators/Table Captains: Make sure that you have an example of an Ah-Ha’s and Actions you are going to take based on one of the courses.
For example… Effective negotiating – Ah-Ha: most people think about what they have to lose and not what the other person’s weaknesses might be. Action: make sure you understand completely the other person’s position before you negotiate down.
(Table captains – share with your group your example for the Ah-Ha’s and Actions, and then have your table share what they have learned)

17. TRANSITIONS® LENS GROWTH
Marketing “Celebrating the Good Light,” technology on blue light and/or product development, Finding the Style in Lenses, and the leadership panel
Ah-Ha’s Biggest opportunity
Actions You are going to take
20 min. Ah-Ha’s / Actions on Transitions lenses
Let’s do the same exercise but focus on what you learned about Transitions lenses. Using the T chart that has been provided to you, please write down what you took away from the Transitions courses you took – These included the marketing session “Celebrating the Good Light” and the technology sessions on blue light and/or product development) and what actions you will take to achieve your goals based on what you have learned.
Let me give you some examples (share a personal example)
NOTE to Facilitators/Table Captains: Make sure that you have an example of an Ah-Ha’s and Actions you are going to take based on one of the courses.
Examples:
Ah-Ha’s - what did you learn is the biggest opportunity for you to grow your business with Transitions lenses.
Transitions as a blue light solution - blue light is important indoor and outdoors
I can make lenses just as stylish as the frames
I have a bigger opportunity with … younger millennial patients, kids
Action
Train my customers/staff on the blue light message, developing scripts for the exam room and dispensary on how to talk about blue light
Share the lens style materials with my customers/staff; Set up a frame and lens display using Transitions and cool frames
Begin recommending Transitions to more Millennials/Kids; Do a  back-to- school promotion
(Table captains – share with your group your example for the Ah-Ha’s and Actions, and then have your table share what they have learned)
Based on the actions you are going to take from the two charts above, please take a moment to commit to a percent growth goal for Transitions sales and write it in the space at the bottom of the page.

18. How will I make sure this happens?
15 min.
Now that you’ve expressed what you have learned and created an action plan for yourself, it’s time to make sure it happens.

19. Enter your goals in the App
Step 1: Open the Academy app and select the “QR Scanner” from the menu
Step 2: Scan the QR code at the top of the worksheet.
Step 3: Share your goals!
Step 4: Buddy Up!
At this time I want everyone to take out their phone, open the Academy app and enter your goals.
Having a friend to encourage you to achieve your goals is always easier than doing it on your own. We want you to pair up with another attendee and follow up (like a buddy system) and pick a date later in the year to that person and ask them about their actions and progress.
Go into your calendar and put in a reminder so you and your buddy can update each other on your progress towards your goals.
Take a look around the room and take advantage of your new network. Let’s all work together to make everyone better!

20. LOOK FOR OUR POST-EVENT SURVEY
Complete the Academy survey and receive a link to the event materials.
Finally you will receive a survey in your soon. Make sure to complete the survey and you will receive a link to materials from the event.