1. Category/Brand Growing!
RTE Popcorn up 42% (IRI*)
#1 and fastest growing warehouse (not DSD) popcorn *
Up 95% dollar sales*
29% share of non-DSD popcorn in base markets*
Movement:
Strong movement for warehouse salty snack set
$14.58 per MM ACV per week (total brand, versus $28.97, type)
3.9 Items/week per MM ACV , total brand (avg for type: 4.3)
Convenience-Focused
Great grab ‘n go snack – fits in one hand, or in cupholder
SRP $ $1.89
9 Month Shelf Life
Margin
Very strong 40% ++, compare to leading DSD brand
Variety
White Cheddar, Caramel, Kettle, Jalapeno, Butter, Red Chili
*IRI 12 Months ending Sep 6, 2009
** Warehouse: RMPC, Vic’s, Indiana, Crunch ‘n Munch, Poppycock, Ray’s, Cedar Creek, Gary’s, Barrell ‘o Fun, etc DSD: Frito’s Smartfood, Lance’s

2. Market Data*: RMP #1 and fastest growing non-DSD Brand of Popcorn!
*IRI C-Store Data, 52 weeks ending Sep ’09, Texas
Market Data*: RMP #1 and fastest growing non-DSD Brand of Popcorn!
24.4% of non-DSD popcorn
109% Brand and Company Growth!
Highest Branded non-DSD ‘Avg Weekly Dollar Sales per $MM ACV’ – at $23 per MM ACV per week