1. New Responsive Webdesign
Nordic web meeting Oslo
24-25 April 2017
Stine Grundtvig Jungersen

2. Agenda Reason for new responsive website Reaction from users
The proces from now

3. Reason for new responsive webdesign
28% of all sessions come from mobile devices - and very high dropout rate from these users.
Outdated and incoherent design

4. dst.dk – redesign oktober 2016

5. Old frontpage New focus - from sender oriented to user oriented!
Navigation
”Why are there so 
many news. I came to find statistics!”
”I did not visit the website to get 
explanations. I use Statistics 
Denmark because I 
need numbers.”
“The search box is very small and hard to find.”
Search Field
Actual Content
Campaign spot
Entrances/shortcut
Footer

7. General challenges Large tables and detailed figures on small screens
Large website with deep structure
A lot of special content  requires individual customization

8. Unique Pageviews (one year back)

9. New frontpage Existing elements Navigation Search field Campaign spot
Current content
Campaign spot
Entrances/shortcuts
Footer
New elements
Subject entry

10. The new frontpage Focus on subjects Large search field
An area with different relevant content
Clear grid and breakdown of content
Current content in center
Fokus på emner
Stort søgefelt
Bånd med forskelligt relevant indhold
Overskueligt grid og opdeling af indhold
Aktuelt indhold i centrum

11. Subjects

12. News

13. Shortcuts

14. Clicks and Scroll Scroll Click 28% Search 36% Subjects 8% News
20% Shortcuts

15. Test methods
Usability testing  ‘Think out loud’ customer sessions both on desktop and smartphone on citizens (general audience) aged
Digital survey at dst.dk
Internal involvement from all statistical offices at DST
Heatmaps

16. Reactions from users - Users call for
Better overview / Information architecture
Optimization of subject structure
Clarification of the menu
Optimizing the search results page

17. Before

18. New menu – open on large devices

19. New menu

20. Where do we go from here?
Ongoing user involvement (with both internal and external users)
Greater focus on creating subject sites that gather all relevant content on the rewarding subject
Personalization
Create more visualization and possibility for interaction at the website