1. Forest Cleanup and Anti-Littering Campaign
Elk State Forest

2. Background Information
Media Campaign for Elk State Forest
200,000 acres in Forest District
Too much litter these days
Littering Occurs on; roads, trails, viewing areas and forested lands

3. Objectives At the conclusion of this media campaign;
Littering will decrease by 45 percent
70 percent of state forest visitors will be affected
90 percent of area scout troops will participate

4. Objectives Cont. Involvement of three counties and community members
30 permanent signs will be erected
State forest rangers will crack down on illegal activities

5. Message The messages of this media campaign are; Gain funding
Raise awareness
Obtain approval
Public support

6. Audience Visitors to state forest Other state forest visitors
Ones who litter
Sway opinions, change minds
Other state forest visitors
Volunteers, awareness
General public

7. Media Types Signs Primary form of media 30 permanent signs
Long lasting, durable
Present in the forest system
Prevails to audience habits

8. Other Media Types DCNR website – free of charge Posters – 80 posters
Flyers – 500 flyers
Kiosk – 3 park locations
Newspaper – 3 months in advance

9. Roles and Involvement Media Director – supervisor
DCNR employees – permanent signs
Boy and Girl Scouts – flyers and posters
Volunteers – cleanup and support

10. Evaluation Ways to evaluate success of media proposal Survey
Before and after media campaign
Questionnaire
How they found out about campaign
Why they attended