1. ITALIAN COMMERCIAL AGENTS:
The best way to penetrate the italian market
Bratislava
Enrico Seminara
Vice- President of Agent321
President of Forum Agenti

2. „Investment and Tade Opportunities in Italy“
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
A COMMERCIAL AGENT IS
A person who is empowered to promote and conclude a sale into one or more defined geographical areas.
A sort of SME (Small Medium Enterprise) whose purpose is the sale of products and services, connecting a Firm / Producer/ Manufacturer with other Companies (Industries, Traders, Consumers…).
Also a market consultant (Market Research, Studies on Consumers Consumptions, Action Plan etc.) but… for free!
Paid on commission (%) and only when the deal is done.
A Professional. The more they sell, the more they earn.

3. „Investment and Tade Opportunities in Italy“
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
A COMMERCIAL AGENT CAN BE
MONO-FIRM, when he/she represents one single Company / Firm.
MULTI-FIRMS when he/she represents more Companies.
In Europe:
There are about Commercial Agents.
In Italy:
of them live and work in Italy.
Only by themselves, they represent the 66% of the EU total amount and they manage the 70% of the Italian GDP.
They are the Business Core of our Organization, Agent321.

4. „Investment and Tade Opportunities in Italy“
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
AGENT321 – WHO WE ARE
Agent321 - International Bureau of Commercial Agents, Brokers and Distributors was born in 1989 as the first Custom Software for Commercial Agents.
During the 90’ we could tell what they were selling and where, in the entire Italian territory.
In 2000 we founded the first website where Companies can publish sales job offers for Commercial Agents.
Today we manage a web platform made of the most important websites for Commercial Agents in Italy.

5. THE INTERNATIONAL WEB PLATFORM
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
THE INTERNATIONAL WEB PLATFORM
In more than twenty year we have been helping Companies to find Commercial Agents in Italy and in some European Countries where this figure exists and is well-organized.
In Italy
In Spain
In Germany
In France
In the UK

6. OUR INTERNATIONAL PARTNERS
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
OUR INTERNATIONAL PARTNERS
Becoming the first network to look for agents in the world could also happen thanks to the cooperation with the main European Agents’ Associations and thanks to many international organizations and partners.

7. THE COOPERATION WITH THE MAIN ITALIAN TRADE FAIR ORGANIZERS
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
THE COOPERATION WITH THE MAIN ITALIAN TRADE FAIR ORGANIZERS
In our history, there is also a strong cooperation with the most important Italian Trade Fairs, organizing B2B meetings between Exhibitors and Agents of the reference sector.

8. AN INNOVATIVE IDEA: FORUM AGENTI
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
AN INNOVATIVE IDEA: FORUM AGENTI
In 2013, we created our own Fair where Companies meet Agents.
The “Exhibitors” are Companies from all world and all market sectors looking for Agents.
The “Public” is made of Commercial Agents, Representatives, Brokers, Area Managers etc. looking for new opportunities.
The strength of this Exhibition lies in the fast selection of candidates. In three days, in one single location, you meet agents from all over the Country.
It is a real opportunity to start a new professional partnership.

9. WHY A COMMERCIAL AGENT TO SELL YOUR PRODUCTS IN ITALY
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
WHY A COMMERCIAL AGENT TO SELL YOUR PRODUCTS IN ITALY
There are many solutions to penetrate the Italian Market.
It depends on the market sector and/or the type of product but generally, they work for each kind of Companies.
Usually these are the three options:
1) Opening a branch of your Company in Italy
2) Entrusting an Exclusive Distributor (Dealer)
3) Appointing a Commercial Agent

10. OPENING A BRANCH OF YOUR COMPANY IN ITALY
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
OPENING A BRANCH OF YOUR COMPANY IN ITALY
A Local Branch is a good idea but not the cheapest, especially in a first phase.
It requires to do several market analysis before opening it.
It requires time and money to find a proper building, buying furniture etc...
It requires a trusting man running it, unless you want be the one doing it.
Of course, it is an excellent idea in a more mature phase.

11. ENTRUSTING AN EXCLUSIVE DISTRIBUTOR
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
ENTRUSTING AN EXCLUSIVE DISTRIBUTOR
Compared to the first option, this one is a less expensive choice.
No need to do any investments.
No need to do anything, unless shipping all your products to the Distributor.
But... What if the Distributor changes his mind and replaces your product with another one, maybe cheaper than yours?
Entrusting a distributor means having a unique client that, suddenly, cannot exist anymore.
Never put all your sales in one man hands!

12. APPOINTING A COMMERCIAL AGENT
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
APPOINTING A COMMERCIAL AGENT
We already said He is a mean between the Company and its Final Clients.
His clients will become your clients.
You’ll know them, you’ll always have the Control on your Clients.
He can help you find a Courier or a Warehouse.
He is paid on commission.
He is not one of your employee but he works for you.
You pay him only when the sale is done.

13. „Investment and Tade Opportunities in Italy“
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
SEE YOU AT…
May 25/26/

14. „Investment and Tade Opportunities in Italy“
Export Academy SARIO
„Investment and Tade Opportunities in Italy“

15. „Investment and Tade Opportunities in Italy“
Export Academy SARIO
„Investment and Tade Opportunities in Italy“
ĎAKUJEM!
Agent321
International Bureau of
Commercial Agents
Via F. P. Bonifacio, 56
00156 Roma – Italia
Infoline
Enrico Seminara
Vice-President Agent321
President of Forum Agenti
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