1. NOT LOVING THE IMAGE WITHOUT PPL IN IT – MAYBE SOMETHING WITH A FAMILY PLAYING IN THE SURF? JUST NEED TO MAKE SURE THE BEAUTIFUL MOMENTS INCLUDES A BIT MORE LIFE TO IT…
ivan

2. WITH A NETWORK OF 150+ PARTNER SITES
TOTALLYHER PORTFOLIO An audience of 55+ million passionate women
NEED TO DESIGN SOMETHING THAT SHOWCASES THE TH PORTFOLIO & OUR O&O’S
Green/alex
WITH A NETWORK OF 150+ PARTNER SITES

3. TOTALLYHER WHO IS SHE?
(this is who we are: we live for #beautifulmoments)
one-liner/tight overview
RESEARCH AND INSIGHTS?
WAITING ON RESEARCH/INSIGHTS – TK
hold

4. TOTALLYHER PORTFOLIO She is diverse
SCRIPT:
Momtastic Latina organically integrates brands into a content-rich environment geared directly towards Hispanic Americans
CHANGES BELOW:
CHANGE HEADLINE: TOTALLYHER PORTFOLIO – SHE IS DIVERSE
REMOVE LOGOS ON RIGHT SIDE
ANYWAY WE CAN MAKE THIS LOOK A BIT MORE DESIGNED?
ivan
Reaching 30% of the total online hispanic moms
560% growth since launch
1.1 MM unique visitors
Multicultural beauty lineup
Diverse editorial
Robust multicultural features

5. #BEAUTIFULMOMENTS Reaching a multicultural audience
Multicultural Audience Engagement
9.2M Unique Visitors
85M Total Views
31% Reach of the Total Internet Audience
8 Minute Average Minutes per Visitor
TotallyHer
CHANGES BELOW:
CHANGE HEADLINE TO: TOTALLYHER PORTFOLIO – SHE IS MULTICULTURAL
I HAVE UPDATED NUMBERS
ANYWAY WE CAN MAKE THIS LOOK A BIT MORE DESIGNED? JUST LOOKS A BIT FLAT
ivan
2.6M Unique Visitors
14M Total Views
9% Reach of the Total Internet Audience
5 Minute Average Minutes per Visitor
TotallyHer Beauty

6. TOTALLYHER PORTFOLIO SHE IS LGBT
141 Index:
Comfortable
with new
technology
150 Index:
Gay-Lesbian
Audience
167 Index:
LGB Audience
138 Index:
Post to Social Media
Sites to Recommend/
Suggest # 1
377 Index:
Bisexual
Audience #2
185 Index:
Post to Social
Media Sites
Daily
161 Index:
House Hold
Income $100K
188 Index:
Advise Others on
Websites/Internet
Content # 1 # 1
121 Index:
Employed
full-time
217 Index: #1
Shop retail
online but
buy offline
172 Index:
Visit Social Media
Sites to Share Content
137 Index:
First to buy/try the latest on music and entertainment
STILL NEEDS DESIGN HELP – TOO BUSY, AND COLORFUL ETC.
PLEASE CHANGE HEADLINE TO: TOTALLYHER PORTFOLIO – SHE IS LGBT
alex # 2 # 2
597K
$85K+
317K+
MONTHLY UNIQUES
AVERAGE HHI
SOCIAL FOLLOWERS
Source: comScore, Media Metrix – Multiplatform Q3 2015, Plan Metrix – PC Only Q2 2015; Social Count, Q Demo: Total Audience. Media: AfterEllen.com/Autostraddle.com/TotallyLGBT

7. TOTALLYHER PORTFOLIO #BEAUTIFUL MOMENTS INFLUENCERS
Align with powerful voices
CHANGES BELOW:
NEW HEADLINE: TOTALLYHER PORTFOLIO #BEAUTIFULMOMENTS INFLUENCERS
INTRO PARAGRAPH:
ALIGN WITH POWERFUL VOICES
I LIKE THE DESIGN – I THINK IT LOOKS COOL. THANK YOU!
alex
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8. EVOLVE REACH 157M 141M 89M 54M 41M MONTHLY UNIQUES DESIGN DIRECTION:
VISITORS
89M
UNIQUE
VISITORS
54M
UNIQUE
VISITORS
41M
UNIQUE
VISITORS
DESIGN DIRECTION:
WE ARE GOING TO MAKE THIS EVOLVE REACH INSTEAD AMONGST OUR COMP SET – THIS SLIDE IS SOMETHING I CREATED A FEW WEEKS AGO THAT MAYBE WE COULD USE OR MAKE LOOK A BIT BETTER?
green

9. TOTALLYHER PORTFOLIO 43% 55+ Million AUDIENCE: EDITORIAL STRENGHTS:
Reaches largest
LGBT community
on the web
Engaged Total
Audience of
55+ Million
Unique
Monthly Users
Almost 50% of our
total audience
are Moms (25+million)
MULTICULTURAL
Scale
EDITORIAL
STRENGHTS:
Largest online
beauty presence
through
Largest online
Review, Ratings &
product advocacy
Ecommerce
Partnership
with Amazon
43%
SOCIAL GROWTH
YOY across TotallyHer

10. “THE DAYS ARE LONG, BUT THE YEARS ARE SHORT” -Gretchen Rubin, Author
SCRIPT:
Being present is the ultimate, money-can’t-buy gift to those we love. It’s a call to action--a movement--to help us live in life’s #beautifulmoments. Every day, every season, #beautifulmoments takes the cultural phenomenon #grateful to a new level.
#beautifulmoments is a call to action. A movement. A way to really, deeply appreciate the little things. Being present and enjoying beautiful moments is not just a gift moms give themselves, but what they as providers give their family when they are truly in the moment.
NEED TO MAKE THIS LOOK BETTER – OBVIOUSLY! HA. BUT WE WANT THIS PIC WITH THE QUOTE OVERLAYED SOMEWHERE ON THE IMAGE. THANKS!
green

11. #beautifulmoments is an always-on content program that marries editorial alignment to make an emotional connection with readers, while also gifting them the utility to be more present through custom articles and videos. This movement scales through ___ and also catches fire across Instagram and Pinterest.
DESIGN COMMENTS:
NOT LOVING THE LOGOS ON THE SIDE – ALSO THIS IS JUST TH, NOT MARTINI, SO I THINK MAYBE WE EITHER BRAND WITH TH/LOREAL, OR WE REMOVE. THOUGHTS?
NEW INTRO COPY:
#BeautifulMoments is an always-on content program, marrying editorial alignment and social engagement to create an emotional connection with readers, while gifting them the ability to be more present so they can appreciate the little things that make life so special.
I’d like to change the order of this – and the layout. I think its looking a bit flat. Is there anyway maybe we can create like, a wheel or something? Or maybe tiles? I’m sure how but right now its not looking rich enough to me. Its falling a bit flat. Below is the new order and name conventions for the overview:
EDITORIAL CONTENT ALIGNMENT
BRANDED CONTENT ARTICLES
SOCIAL AMPLIFICATION
RICH-MEDIA SCALE
SHUTTERFLY PHOTO CONTEST PARTNERSHIP
AMAZON CONTENT LICENSING
PRODUCT REVIEWS & SAMPLING

12. TOTALLYHER PORTFOLIO #BEAUTIFUL MOMENTS CONTENT
HALLOWEEN/FALL
MOTHERS
DAY
SCRIPT:
to help give you an idea of the genre of content we imagine will bring this program to life and resonate with TotallyHer readers, we have mapped out a few high-level concepts with our editors and influencers.
DESIGN CHANGES/DIRECTION BELOW:
I CHANGED THE LAYOUT OF THIS SLIDE TO BE MORE ALONG THE LINES OF WHAT WE WANT IT TO LOOK LIKE – WITH OUR THREE PROPERTIES AS THE ‘ANCHORS’ AND THEN THE CONTENT COMING FROM EACH. THOUGHTS? NEED THIS DESIGNED SO ITS EASY TO READ AND VISUAL. MAYBE EVEN A TIMELINE TYPE DESIGN?
CHANGE HEADLINE TO: TOTALLYHER PORTFOLIO – #BEAUTIFULMOMENTS CONTENT
alex
APRIL
MAY
AUGUST
OCT / NOV
DECEMBER
SPRING
RENEWAL
HOLIDAY
BACK-TO-SCHOOL

13. #BEAUTIFULMOMENTS Momtastic capturing every woman’s beautiful moments
Spring Renewal (April 2016)
Genius Tips & Tricks for Keeping Colored Hair Bright
8 Brilliant Spring Break Staycation Ideas That Cost Next-to-Nothing
Mother’s Day (May 2016)
Beauty After Baby: How I Took Care of All My New Gray Hair
10 Gifts New Moms Really Want this Mother's Day
BTS (August 2016)
How to Fix Your Entire Family’s Summer-Damaged Hair
10 Easy Ways to Put Up Your Hair That Aren’t a Ponytail
Halloween/Fall (October 2016)
5 Ultra-Moisturizing Beauty Products You’ll Love this Fall
Adorable Halloween Hairdos for Both Parents & Kids
Holiday (November/December 2016)
8 Ways You’re Probably Ruining Your Hair in the Winter (& What to Do Instead)
15 Simple Holiday Traditions to Start with Your Family this Year
CAN WE FIGURE OUT A CREATIVE WAY TO MAKE THIS INTO AN EDITORIAL TYPE CALENDAR OF SOME SORT?
ivan

14. #BEAUTIFULMOMENTS TotalBeauty capturing every woman’s beautiful moments
Spring Renewal (April 2016)
Genius Tips & Tricks for Keeping Colored Hair Bright
8 Brilliant Spring Break Staycation Ideas That Cost Next-to-Nothing
Mother’s Day (May 2016)
Beauty After Baby: How I Took Care of All My New Gray Hair
10 Gifts New Moms Really Want this Mother's Day
BTS (August 2016)
How to Fix Your Entire Family’s Summer-Damaged Hair
10 Easy Ways to Put Up Your Hair That Aren’t a Ponytail
Halloween/Fall (October 2016)
5 Ultra-Moisturizing Beauty Products You’ll Love this Fall
Adorable Halloween Hairdos for Both Parents & Kids
Holiday (November/December 2016)
8 Ways You’re Probably Ruining Your Hair in the Winter (& What to Do Instead)
15 Simple Holiday Traditions to Start with Your Family this Year
CAN WE FIGURE OUT A CREATIVE WAY TO MAKE THIS INTO AN EDITORIAL TYPE CALENDAR OF SOME SORT?
ivan

15. DESIGN CHANGES/DIRECTION BELOW:
THIS IS HARD TO READ – CAN WE CREATE SOMETHING A BIT MORE LINEAR THAT IS EASY TO COMPREHEND – MORE CALENDAR STYLE? AND APPLY TO THE MT AND TB SLIDES AS WELL?

16. DESIGN CHANGES/DIRECTION BELOW:
CHANGE HEADLINE: TOTALLYHER PORTFOLIO – SCALE & DISTRIBUTION
LAYOUT IS HARD TO READ – WOULD PREFER WE HAVE THIS IN AN ORDER AS WELL – SHOULD BE AS FOLLOWS:
RICH-MEDIA SCALE
SOCIAL MOVEMENT (pinterest/instagram icons)
SHUTTERFLY PHOTO CONTEST PARTNERSHIP
AMAZON CONTENT LICENSING
PRODUCT REVIEWS & SAMPLING
Alex/green

17. #BEAUTIFULMOMENTS RICH-MEDIA SCALE
Fully-branded top-performing video distribution unit that expands upward from the bottom of the page
ADHESION CANVAS
SOCIAL MOSAIC
OVERLAY
Rich media overlay curating shareable and engaging user-generated content that expands from a 728x90
ANIMATED OVERLAY
SCRIPT:
Here is a snapshot of some of the high-impact media opportunities through Evolve. We have a ton of other amazing executions that we can bring to the table here, including custom video solutions, native content integrations, and amazing distribution through our proprietary suite of products – Content IQ.
alex
High impact branded execution with auto-initiated animation, greeting users as they arrive to the site

18. #BEAUTIFULMOMENTS Social Movement
78% of moms spend time on social media. Totallyher will bring these socially-savvy women together to share their #beautifulmoments, creating a movement and allowing moms to step into the picture, rather than observing it from behind the scenes
Totallyher content on momtastic, total beauty & after ellen will include a call-to-action encouraging women to post their #beautifulmoments during key holidays (spring/mother’s day/bts/halloween & fall/holiday)
NEED DESIGNED WITH GREAT IMAGE OF WOMEN CAPTURING MOMENTS WITH THEIR FAMILIES
SCRIPT:
Kids just returnd back to school, and I don’t know about you, but my facebook, instagram, twitter and pinterest feeds were overloaded with images of my friends children, their new backpacks, their bts outfits , the list goes on. So now, imagine harnessing those key moments, back-to-school, mothers day, Halloween, where you and your friends are constantly capturing images of your children on social media, but this time, we add the custom #beautifulmoments, and suddenly not only are people sharing those moments of their lives, but they are creating user generated content for L’Oreal, fueling this #beautifulmoments movement and creating something even bigger – spreading the love for their families and allowing others to get a peak into their busy lives and their #beautifulmoments that they don’t always get to be a part of. #beautifulmoments are a beautiful thing to share…
ivan
*Source: Edison Research, 2014

19. #BEAUTIFULMOMENTS TotallyHer & Shutterfly
TotallyHer will amplify shutterfly’s partnership with L’Oreal by creating a photo contest, asking women and their families, to upload a photo that represent being IN a #beautifulmoment, while they live it.
DESIGN DIRECTION:
CAN WE PUT A REALLY BEAUTIFUL IMAGE OF A FAMILY TAKING A FAMILY PHOTO? OR MAYBE IT IS A FAMILY PORTRAIT? SOMETHING WITH REALLY PRETTY PPL IN IT TOO 
SCRIPT:
TotallyHer will help to amplify shutterfly’s partnership with L’Oreal by creating a #beautifulmoments #thislife photo contest, asking women and/or their kids, to upload a photo that represent being IN a beautiful moment with family and enjoy #thisLife by being present.
Grand prize winner will receive a family portrait by a famous photographer with stylists/beauty/hair/makeup etc. the day of, PLUS a family weekend getaway, so they can not only enjoy the beautifulmoments in the present, but create beautifulmoments they can remember forever.
ivan

20. #BEAUTIFULMOMENTS TotallyHer & Shutterfly
TotallyHer will amplify shutterfly’s partnership with L’Oreal by creating a photo contest, asking women and their families, to upload a photo that represent being IN a #beautifulmoment, while they live it.
DESIGN DIRECTION:
CAN WE PUT A REALLY BEAUTIFUL IMAGE OF A FAMILY TAKING A FAMILY PHOTO? OR MAYBE IT IS A FAMILY PORTRAIT? SOMETHING WITH REALLY PRETTY PPL IN IT TOO 
SCRIPT:
TotallyHer will help to amplify shutterfly’s partnership with L’Oreal by creating a #beautifulmoments #thislife photo contest, asking women and/or their kids, to upload a photo that represent being IN a beautiful moment with family and enjoy #thisLife by being present.
Grand prize winner will receive a family portrait by a famous photographer with stylists/beauty/hair/makeup etc. the day of, PLUS a family weekend getaway, so they can not only enjoy the beautifulmoments in the present, but create beautifulmoments they can remember forever.
ivan

21. #BEAUTIFULMOMENTS AMAZON PARTNERSHIP
SCRIPT:
To bring Garnier’s amazon partnership to the next level, totallyher and total beauty will create custom content that will live on Garnier’s amazon purchase page, bringing total beauty’s expertise on products, reviews and editorial content to the forefront – engaging users and readers alike and creating an element of trust btween our content and Garnier products
22 Braids to Start Your
Spring Hair Fling
7 Best Hairstyles From Our Fave Holiday Films
How-to to Reverse Summer-Fried Hair Just in Time For Back-to-School
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22. #BEAUTIFULMOMENTS SAMPLING
PRODUCT REVIEWS
PRODUCT SAMPLING
SCRIPT:
PRODUCT REVIEWS:
Outreach to target reviewers in Garniers Demo
Top product reviews showcased via infographics and within a content gallery roundup
Click to buy functionality will drive consumers online to purchase
Series promoted across Evolve’s portfolio of relevant sites, and via social media channels
ivan