1. British CHamber of Commerce From an offline member to an online community -Democracy 2.0-
Kirchberg, 13th of July 2012

2. Daniel Tesch Attorney-at-law CEO of ACL -Club
Executive Director of ACL Services S.A.
Member of the Management Council of FIA Region I
Hon. Consul of the Federative Republic of Brazil in Luxembourg
Professor for Marketing and International Marketing Management at MIAMI UNIVERSITY, in Luxembourg (John Dolibois Center)

3. Automobile Club du Grand-Duché de Luxembourg
Key Facts
Non-Profit organization founded in 1932 in order to protect the interest of car owners.
Member of the FIA
ACL is counting more than active members in 2011.
Is delivering through ACL Services S.A. car assistance for its members and customers.
95 employees for the ACL Services S.A.
45 employees for the ACL A.s.b.l
ACL is a major local actor in the mobility.

4. Automobile Club du Grand-Duché de Luxembourg
History
: the beginning as sports and touring club
: developping motor sports in Luxembourg
: the first road legislation
: from Touring to Tourism
: developping road assistance services
: migration to a full mobility club.

5. Automobile Club du Grand-Duché de Luxembourg
Membership
51 % of the resident 18+ population have a membership.
75% of all the households have at least one membership.
4 different Memberships available:
Young ACL
Luxembourg
Europe
Monde

6. Automobile Club du Grand-Duché de Luxembourg
Membership

7. Automobile Club du Grand-Duché de Luxembourg
Benefit
Membre
Assistance
Tourisme
Mobilité
Expertise
Deliver and create value for the individual member is in the center of all the activities of the ACL.
The value creation is around 4 axes:
Assistance
Tourism
Mobility
Expertise.

8. Automobile Club du Grand-Duché de Luxembourg
Road Assistance
more than delivered assistances in 2011.
more than people could be helped on spot.
more than calls handled in the call-center.
more than 7200 tests performed in the diagnostic center
more than days of ClubCar in 2011.

9. ACL2.0 ACL 2.0 Objective Target Group - Actors
Definition of the digital environment and position ACL as market reference.
Implement «DEMOCRACY 2.0 » for the member on a collaborative platform acl.lu
Migration of a purely offline member to an “implicated” online member via social media.
Use the 4 axes of member value as « leitmotif » for the migration.
Target Group - Actors
Members
Staff
01/06/2018
Frank Schmit

10. ACL 2.0
ACL.lu
Assistance:
APP
TWITTER
Tourisme:
FACEBOOK
Mobilité:
Expertise:
ACL.LU
Strategy
Membre
Assistance
Tourisme
Mobilité
Expertise
The member in the centre will become the community acl.lu.
The migration from an offline member to an online community is done via member implication.
Member implication is equal to DEMOCRACY2.0
01/06/2018
Frank Schmit

11. ACL 2.0
Innovation
01/06/2018
Frank Schmit

12. Mobility
01/06/2018
Frank Schmit

13. ACL 2.0
Mobility
01/06/2018
Frank Schmit

14. ACL 2.0
Community
01/06/2018
Frank Schmit

15. Press, politics takes position
Democracy 2.0
Action
Need for the Community
Implication
Member gives proxy
Reaction
Press, politics takes position
Implement
go real life
Yellowcab.lu
01/06/2018
Frank Schmit

16. Democracy 2.0
Action
01/06/2018
Frank Schmit

17. Democracy 2.0
IMPLICATION
01/06/2018
Frank Schmit

18. Democracy 2.0
IMPLICATION
01/06/2018
Frank Schmit

19. Democracy 2.0
REACTION
01/06/2018
Frank Schmit

20. Democracy 2.0
IMPLEMENTATION
01/06/2018
Frank Schmit

22. 2014 a new sitution in Luxembourg
There is one major taxi consolidator in Luxembourg with more than 140 affiliates.
The average price for a ride is 40 % under the actual price and the volume has more than doubled..
80% of the taxis in Luxembourg respond to the ecological criteria’s of ACL.
A new legislation without territorial restrictions has been voted. €
01/06/2018