2. My Contact Information
Aaron Wengert P F E S. Provo, UT 84606

3. This webinar will be recorded and can be viewed at www.nspwebinars.com
To listen to the recording by phone
PIN
Not a toll-free call

4. Enter your questions, we’ll answer as many as we can when we conclude

6. New Corporate Headquarters August 2012

7. New Corporate Headquarters August 2012

8. Education Week! November 14-21 11 am & 6 pm Live Mountain Time;
Recordings will be provided as well
Six free webinars
Product discounts & specials
Lots of fun giveaways on live sessions

9. Laurence Smith Regional Manager Boise, ID Current Manager Instructor
Helped develop numerous books and curriculum for NSP (Candida; Heart Health)

10. What is Your “Vehicle” and How can you make it more POWERFUL?

11. WHERE WILL THEY SHOP?
3 TYPES OF STORES
Discount
Quality
Specialty

12. The DISCOUNT format is based on providing the lowest price.
This format is primarily PRICE focused.
Price-driven retailers seek to find and promote the best prices on products they think they can sell.
Unless a retailer has the buying power of Wal-Mart, either quality of product or margins will often suffer.
Price-based marketing attracts cherry pickers.

13. The QUALITY format is based on providing solutions, value, service and results.
This marketing is EDUCATION based, seeking to attract the preferred, higher-educated consumer.
This format is CONSUMER focused.
Quality-driven retailers seek to determine what their customers need, and provide solutions and benefits to align with these needs.

14. Specialty
The Specialty format is based on being really good at something.
Often destination based.
People learn what your specialty is and refer their friends and family.
Weight Loss
Blood sugar control
Heart Issues

15. We need to offer options We need to become good at something.
What does this teach us?
We need to educate
We need to consult
We need to offer options
We need to become good at something.

16. Be a problem finder first…..
Be a problem solver second……

17. Why Should I Shop in Your Store? or Why Should I Buy From You?

18. 2 Ways to Look at Marketing
HORIZONTAL
Increase the number of customers
VERTICAL
Increase the average amount per sale.

19. Most Expensive to Least Expensive
TV Ads
Radio
Talk Radio
Ads
Newspaper
Val Pack
Grand Opening or Grand Re-Opening
Window Signs

20. Newsletters—Mailing list
Door Knob Flyers
Sandwich Boards
BNI
Business Cards
Newsletters—Mailing list
Sunshine Sharing
Insert
Coupons
Paper Routes

21. Cheapest Opportunities
Webinars
Seminars/Area Herb Conference
lists
Classes
In Store/Home
Library
Community Ed.

22. Niche Issues Consultations (When do you charge?) Education Iridology
Muscle testing
Compass
BTA/QFA
Lifestyle Analysis
Personal Story
Strategic Alliances

27. TEACHING LOCATION

28. SUMMARY
There will always be a place for natural product retailers who have good marketing and merchandising savvy, as well as the love, commitment and passion for these products and the people they serve. This is something that mass marketers do not provide.

29. Questions & Answers

30. Our next scheduled Retail Webinar will be on Wednesday 11/30
Thanks for Joining Us!
Our next scheduled Retail Webinar will be on Wednesday 11/30