1. Business Online Banking Bank of America
David Ehrenberg
Kemp Leonard

2. Presentation Overview
Industry
Bank of America
Competition
SWOT Analysis
The Future

3. Industry
Three years ago
Today
The future

4. Bank of America Free access to accounts Access to customer service
Cash Management

5. Online Bill Payment Bill Payment Bill Presentation Bill Hosting
OFX Support

6. Bricks and Mortar Competition
Increased IT spending
Partnerships with technology players
Direct investments in start-ups
Partnerships with portals

7. Virtual Bank Competition
NetBank, Telebank, Security First Network
New revenue model--no storefront
Fewer workers
Lower transaction costs
Pass savings to customers
Currently limited to consumer presence

8. Non-Bank Competition Billing aggregators Portals CheckFree Transpoint
Yahoo
Excite teams with Intuit
Lycos and Infoseek expand financial services

9. Strengths Easier access for corporate customers
Eliminates geographic barriers
Immediate executions & rapid response
Track customer activity
Serves customer need

10. Weaknesses Lose personal touch Encourages “shopping the market”
Creates new internal environment
Can’t solve all problems

11. Opportunities Additional marketing opportunities
More targeted, strengthen relationships
Attract new clients
Build reputation as cutting edge
Lock in customers--supply chain mgmt
Efficiencies--Frees time for bankers

12. Threats Info accessible by competitors Superior competitor offerings
Delivery/Technical problems
Market lukewarm to concept
Cost/Benefit

13. The Future Partnerships and alliances
Portals & other players blur boundaries
Cannot ignore the new trend
Increased functionality & interactivity
More services--hosting,newsletters, etc.