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Unpacking Popular Culture
Power, Discourse, and Representation
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Inventing Popular Culture
Scholars talk about popular culture in 8 ways: PC as folk culture PC as mass culture PC as the “other” of high culture PC as an arena of hegemony PC as postmodernism PC as the “root” and “routes” of cultural identities PC as popular and mass art PC as globalization
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Culture outside of the market
Folk Culture Culture outside of the market
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Mass Culture Baby food
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FETISH
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High culture is what rich white people do. Other is everything else
Other of High culture High culture is what rich white people do. Other is everything else
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TASTE =DISTINCTION
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Resistance is possible! Its all about negotiation.
Hegemony Resistance is possible! Its all about negotiation.
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How does meaning get made?
production consumption NEGOTIATION production consumption
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Postmodernism Pastiche or Brick Layers
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Where we are coming from and where we are going
Roots/Routes Where we are coming from and where we are going
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roots
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routes
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Popular Art and Mass Art
another step in the high/low stair case *What Benjamin is interested in*
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Aura?
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It’s a small word afterall. USA! USA!
Globalization It’s a small word afterall. USA! USA!
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