1. CBC Marketing Research

2. Historical Footprint
1995 CBC founded in Shanghai as a consulting company
1998 Starting automotive research
1999 Setting up CATI facility
2000 Expanding the CATI services to the main markets in Asia, Europe and America
2001 CBC Marketing Research Company established to provide full market research services to domestic and foreign clients
2002 Entering Japan and Hong Kong to offer marketing research services to local clients
2003 Working with a German company on the first tracking segmentation study of car owners in China
2004 CBC Industry Study founded to provide strategic marketing solutions to clients
2004 CBC (Beijing) established
2005 CBC Automotive Research founded
2005 CBC (Guangzhou) and CBC (Tokyo) set up
2006 CBC (Mumbai) founded in India
2008 Listed in Bern Stock Exchange, Switzerland

3. CBC Today
AP headquartered in Shanghai, with MR, HR and BC three independent business functions
Branch offices in Beijing and Guangzhou, with business partners spread in major cities such as Hangzhou, Chengdu, Wuhan, Nanjing, Jinan, etc.
Particularly strong in Automotives, FMCG, IT and other sectors
About 100 employees, including over 30 research and consulting professionals
Nationwide capability and coverage in data collection with an extensive business network
An interviewer pool of over 500 interviewers
Member of ESOMAR, AMA and the only AIMRI member in mainland China

4. Group Structure CBC Limited CBC Marketing Research CBC Tokyo
CBC Mumbai
CBC China
Shanghai
Beijing
Guangzhou
CBC Hong Kong
CBC Bern
Business Consulting
Human Resource

5. CBC Resources CBC Offices CATI Center Data collection cities
Employees: 50 in Shanghai office, including 22 researchers and consultants
35 employees in CBC Beijing Guangzhou, with 10 research and consulting staff in total
100 CATI stations in Shanghai, and 40 stations in Beijing and Guangzhou respectively
Nationwide coverage in data collection with business partners across China
Beijing
Harbin
Shenyang
Dalian
Chengdu
Kunming
Shanghai
Qingdao
Wuhan
Guangzhou
Xi’an
Taiyuan
Changsha
Jinan
Nanjing
Chongqing
Hangzhou
Fuzhou
Nanning
Zhengzhou
Shijiazhuang
Ningbo
Urumqi
Changchun
Hefei
Nanchang
Lanzhou
Tianjin
Shenzhen HK
CBC Offices
CATI Center
Data collection cities
全国约90名员工，专业研究及咨询顾问近40人

6. CBC Services
CBC provides full services in marketing research and consulting for domestic and foreign clients, from initial data collection and analysis, to actionable and cost-efficient marketing solutions and strategies.
Marketing
Research
Data &
Intelligence
Consulting
& Execution
CBC Services
Loyal in market
data collection
Wise in analysis
and consulting

7. CBC Solutions
CBC’s marketing research solutions cover the whole spectrum of the product/brand life cycle, from market opportunity identification, new product development & market launch, brand establishment and communication, customer satisfaction measurement, and to macroeconomic & competitive environment and strategic recommendations.
Consumer
Insights
New Product
Development
Brand
Establishment
Customer
Management
Channel
Phases
CBC
solutions
- Consumer U&A study
Customer Segmentation
Market size forecast
- Competitive analysis
Concept test
Product test
Package test
Price test
Test Market
- Brand positioning
Brand health
Brand loyalty
Ad creativity
Ad test (pre-test & post-test)
Promotion efficiency test
Customer Satisfaction measurement
Customer Loyalty measurement
Customer Potentials analysis
Distributor satisfaction measurement
Retail price auditing
Mystery shopping
After-sales monitoring
Industry
Study
Market analysis
Competitive intelligence
Customer landscape
Distribution systems
Strategic suggestions

8. Research Models
CBC has developed its own research models, which have seen an extensive and successful application in various studies:
BrandCare ©
A full set of quantified index for brand health measurement
Tracking and monitoring the overall brand health
Analyzing current brand status quo and offering brand improvement suggestions
LoyaltyCare ©
Deriving from successful customer satisfaction study theories and CBC experiences
Measuring and evaluating overall customer loyalty
Gauging key customer loyalty composing elements and driving factors
Providing customer-tailored improvement measures

9. CBC Strengths Operation Research Group Capabilities Experiences
7+ years of experiences in average of key research team members
Most researchers having worked for other leading research firms
Diversified background in marketing, statistics, etc.
A large expert pool in key industries such as IT, car, finance, etc.
Rich experiences in various project management
Nationwide coverage within China and in other key foreign markets
Strong in CATI centers in China and multi-language capability
Advanced equipment such as Web Streaming
Well established QC system
Operation
Capabilities
Global knowledge sharing , including the research and operation insights in CBC Switzerland, India, and Japan
CBC group synergy from all three departments
HR: recruitment of C-level respondents in B-2-B studies
BC: consulting services
Group
Synergy

10. Some of Our Clients

11. CBC Services - Automotive
Automotive is one of the most specialized research domains of CBC, with professionalism and comprehensiveness as our core strength. Centered on the whole vehicle market, our service also covers second hand vehicles, auto services, auto financing, parts and other related areas such as tires, fuel and accessories in the overall value chain of the auto industry.
CBC automotive research and marketing solutions:
New
Product
Development
Channel
Management
Brand

12. Automotive Research Domains
Brand
Brand Image
Brand Positioning & Extension
Brand Image Tracking
Channel
4S Price Monitoring
4S Sales & Service
4S Satisfaction Study
New Model Test
Appearance
Interior Trim
Driving Test
Price Test
Ad/Promotion
Ad Concept Test
Pre-Test
Post Ad Tracking
Customers
U&A
Lifestyle & Segmentation
Customer Satisfaction

13. Automotive Data Collection Methodology
Quantitative
CATI
Mystery Shopping
CLT/Intercept
Qualitative
FGD
Mini FGD
IDI
Ethnographic
Observation
Home Visit
Accompany (Shopping/Life)
New Model Test
Ground/Model Test
Design/Picture Test
Driving Test
Others
Desk Research

14. Automotive Research Methodology
Quantitative & Qualitative Methodologies
Quantitative
Cross Table
Correlation
Factor Analysis
Regression
Cluster Analysis
Correspondence Analysis
Conjoint Analysis
Ethnography ……
Qualitative
Direct
Observation
Projection
Association
Story Telling ……

15. Automotive Research Team (1)
Denton Shen - GM & Research Director
CBC automotive research team leader with over 10 years of marketing research experience. Particularly strong in consumer segmentation, brand image and customer satisfaction studies.
Former research and project manager at TNS, Synovate and BBDO. Denton has served more than 50 international and local brands, including BMW, Hyundai, SGM, Volvo, Nissan, Bentley and other brands in the automotive sector.
Denton possesses specialized experience in both quantitative and qualitative research. He has conducted more than 300 FGDs and 500 in-depth interviews.

16. Automotive Research Team (2)
Maggie Jiang - Project Director
Maggie joined CBC as quantitative researcher and project manager in 2003.
Currently a key member of CBC automotive research team, particularly good at managing the demanding and difficult projects, such as Car Clinic and nationwide car customer segmentation.
She has successfully managed over 40 comprehensive automotive research projects, and is highly appreciated by clients such as BMW, Volvo and Volkswagen.

17. Automotive Research Team (3)
CBC Operation Team
Victor Wu:
FW Director with over 10 years experience
Efficient and high quality operation team:
30 supervisors experienced in various project operation and FW management
Nationwide capability and coverage in data collection
With an extensive business network of 60+ partners across China, complying with the CBC operation standard

18. Some of Our Automotive Clients
CBC first started automotive research in 2000, and has conducted over 100 research projects, from relatively simpler customer satisfaction and U&A study to complicated market segmentation and ground test (Car Clinic), for dozens of large international automotive manufacturers.

19. Some Automotive Research Cases
China automotive customer segmentation study (for 6 consecutive years)
New car customer satisfaction tracking study for a JV company (for 2 consecutive years)
China agricultural vehicle market study (50 samples, IDI)
China motorbike market study (50 samples, IDI)
Customer satisfaction study for a high-end European car manufacturer (500 samples, CATI)
Auto market segmentation study for a high-end European car manufacturer (50 samples, IDI)
MPV new product test (100 samples, car clinic, + 4 FGD)
Customer segmentation study for an European car manufacturer (200 samples, IDI)
MPV new product test for a Japanese brand (100 samples, car clinic, + 3 FGD)
New sedan test for a high-end European car manufacturer (12 FGD)
New sedan concept test for a high-end European car manufacturer (4 FGD)
New sedan test for a high-end European car manufacturer (150 samples, car clinic, + 6 FGD)
New sedan test for a Korean car manufacturer (300 samples, car clinic, + 9 FGD)
Brand image study for a domestic brand (4,000 samples, CATI)
Mini bus market segmentation study for a domestic brand (800 samples, CATI)
Mini bus price test for a domestic brand (12 FGD)
Service satisfaction study for a high-end European car manufacturer (12 FGD)
Market segmentation study for a high-end European car manufacturer (60 samples, IDI)
Regional consumption habit & attitude study for an European company (12 FGD, + 30 IDI) …

20. Car Clinic - Example Overall Layout On-site Management Car Clinic Site
Screening Area

21. Contact CBC CBC Building, 49A Wuyi Road, Shanghai, 200051
Tel:
Fax:
CBC Shanghai
Suite 512, New World Taihua Office Tower, 5-5 Chongwenmenwai Dajie, Beijing,
Tel:
Fax:
CBC Beijing
Room 1901, Unit 10, Ganglv International Center, CTS
Center, 219 Zhongshanwu Road, Guangzhou,
Tel:
Fax:
CBC Guangzhou

22. Thank You !
Your Partner on The Way