1. Digital Financial Advice
The Future of Robo-advice for Superannuation
John O’Connell
Chief Investment Officer,
Macquarie Banking & Financial Services
26 May 2016

3. Innovation
Disruption
Societal change

4. “We see digital advice as having the potential to
offer Australian consumers
access to good quality
low-cost, financial advice”
John Price, Commissioner
Australian Securities & Investments Commission

5. There are many facets to advice
Holistic financial planning
has many aspects
The various parts present
various challenges for
an on-line model

6. Data crunching is a commodity in a digital world

7. Investment management models cater to a diversity of needs
Robo 2.0
engaged
Index
managed
Robo 1.0
managed
Traditional
managed
Hedge
managed
DIY

8. Vertically integrated
All business models can be enhanced by technology
Fund of Funds Advice (unbundled) model
Robo 1.0
Unaligned
Vertically integrated
Robo 2.0

9. Fee level 1
Fund of funds
Fee level 2
Cash trust
ETF 1
Fixed Income
ETF 2
ASX 200
ETF 3
US S&P 500
ETF 4
Europe EMs
40%
60%

11. Owners Advisory is built on the principle of guided choice
Solves pain point for clients who are:
Time poor
Afraid of failing
FOMO
Corrects the 2 big retail performance detractors:
Position sizing
Investing emotionally

12. How on earth did we find our way before guidance systems ?
Where do you want your portfolio to go ?

14. Rigorous, consistent quality, reproducible, scalable
Human interaction
‘social animals’

18. Owners Advisory is a do-it-yourself investment platform providing expert investment advice, helping DIY and SMSF investors to make smarter investment decisions. Owners Advisory is a division of Macquarie Equities Limited ABN AFSL Important disclosure information about any research contained in this document or regarding the subject companies mentioned is available at