1. Siezing Back Control of Social Media Marketing
Presentation by Mark Robinson

2. The Growth Of Social Media

3. This is history in the making….

4. Impact on the direct selling industry

5. Fuelling unprecedented, consistent growth….
Source: World Federation of Direct Selling Associations

6. A major global industry sector overcoming economic slowdown….
Source: World Federation of Direct Selling Associations

7. Is Social Media Driving Growth?

8. What used to take 20 years can now be done in 2….
December 2013
Working as a policewoman
December 2015
Number 2 Forever Living Distributor

9. Social Media is undoubtedly making an impact….

10. The challenges:
Brand Control

11. Traditional marketing controls have been lost….

12. The Challenges:
Negative Publicity

13. Lack of control leads to non-compliant posts….
Countless examples of uncompliant posts being spotted by these MLM trolls

14. Non compliant posts lead to negative publicity….

15. Respecting the legislation
The Challenges:
Respecting the legislation

16. Legislation is becoming increasingly strict….

17. The growth of the industry is forcing governments to act….

18. Options

19. Encourage the use of Social
The extremes….
Discourage the use of Social
Encourage the use of Social
Mitigate risks related to compliance
Take back brand control
Restrict growth
Accelerate growth
Accept limitations on brand control
Accept associated risks

20. The Solution:
Technology!

21. Technology can provide the best of both worlds….
“The aim for everyone in the audience here is surely to find a way to encourage the use of social media marketing in a way that enables you to influence what’s being posted by your independent salesforce”

22. Technology can provide the best of both worlds….
“The aim for everyone in the audience here is surely to find a way to encourage the use of social media marketing in a way that enables you to influence what’s being posted by your independent salesforce check everything for compliance before posts it goes public!”

23. The solution to the challenges of social media marketing in the Direct Selling Industry
Introducing….

24. Independent business owners
Benefits:
Independent business owners

25. SIMPLE! Social media marketing made
Make social media marketing available to everyone….
Social
media
marketing
made
SIMPLE!

26. Direct Selling Companies
Benefits:
Direct Selling Companies

27. ASSERT MARKETING CONTROL
Regain control over brand marketing….
ASSERT MARKETING CONTROL
MITIGATE
RISK
=>ACCELERATE GROWTH

28. Benefits:
EVERYONE

29. Making social media maketing SIMPLE
Education….
Making social media maketing SIMPLE
makes social media marketing available to EVERYONE!

30. 16 weeks since launch in the UK
Early Results:
16 weeks since launch in the UK

31. Tens of thousands of click throughs to the landing page
Early results have been amazing….businesses are growing
Tens of thousands of individuals clicked through to online retail stores from posts and thousands of expressions of interest in the business opportunity
Tens of thousands of click throughs to the landing page

32. Hundreds of non compliant posts prevented from going public
Early results have been amazing….Compliance is becoming less of an issue
Hundreds of non compliant posts prevented from going public
Tens of thousands of unique individual “likes” on Facebook

33. 5,000 accounts created in the first 12 weeks
Early results have been amazing….the people using our dashboard LOVE IT!
5,000 accounts created in the first 12 weeks
500,000+ posts to Facebook, Pinterest, Twitter and Linked-in

34. Next Step: