1. Presentation
2016 GATS
Shell Opportunities

2. The Great American Trucking Show
2015 stats:
56,000+
registered attendees
500,000+
sq. ft. of exhibit space
Rated in the top 50 fastest growing tradeshows by Tradeshow Network News
2016 Dates: August 25-27
RANDALL-REILLY | TRUCKING

3. GATS Registered Attendees by Job Type
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4. *Data from 32% match of GATS registrants to RigDig data
GATS Registered Attendees
Equipment
Matched GATS registered attendees own or operate
386,793 power units*
Matched GATS registered attendees own or operate
733,006 trailers*
*Data from 32% match of GATS registrants to RigDig data
RANDALL-REILLY | TRUCKING

5. New 2016 Layout Food Court Pride & Polish National Championship Trucks
Health & Wellness Pavilion
GATS Theater
Discovery Pavilion
Recruiting Pavilions
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Discovery Pavilion Stage

6. Shell 2016 Booth Space Shell 20x20 space #17075
RANDALL-REILLY | TRUCKING

7. 2016 GATS DISCOVERY PAVILION
Shell 10x20 space
#6023
Discovery Pavilion Stage and space to store oil behind stage
RANDALL-REILLY | TRUCKING

8. Speaking Slot and Booth Space
Discovery Pavilion Speaking Slot = $1,000 x 2 = $2,000
30 minute speaking slots
Thursday – 1:00-1:30 suggested time ( we can do VIP between but I have concerned over attendance)
Friday – 11:30 am-12:00pm
Seating to accommodate your projected attendees
Basic AV package and staging included
Additional fee if you would like it recorded
10x20 space in the Discovery Pavilion = $1,200 (discounted $6/sq ft due to pavilion pricing)
Space for display for Thursday and Friday (I would prefer something be in the space on Saturday if possible so we don’t have a hole in this new area of the show)
Room for storage of oil behind Discovery Pavilion stage (we have a hard walled area but a pallet can’t go through there. We can pipe and drape an area behind the stage for the pallet)
RANDALL-REILLY | TRUCKING

9. Promotional Opportunities
Digital Marketing = $2,500
Geo-targeted display banners (hotels, truck stops)
Social media marketing geo-targeted and to pre-registered GATS attendees
During the show --Wednesday- Saturday
Custom landing page that takes them to your message and provide downloadable coupon
Campaign = $ .35 a record x 20,000 = $7,000
Choose your target audience
Creative assistance on
Directing viewers to the same landing page as above with message and coupon
RANDALL-REILLY | TRUCKING

11. Shell Complete Package
Previously Confirmed:
20x20 space – previously confirmed
GATS Directory Ad – previously confirmed by agency
Additional Opportunities:
10x20 space – Discovery Pavilion = $1,200
Two Discovery pavilion speaking slots = $2,000
Digital display & social media marketing during show = $2,500
Pre-show campaign = $7,000
Enhanced exhibitor listing = $500
Total additional opportunities = $13,200
RANDALL-REILLY | TRUCKING

12. Presentation
THANK YOU