1. THE VIKES NATION EXPERIENCE AT UVIC
STUDENT ENGAGEMENT
&
THE VIKES NATION EXPERIENCE AT UVIC
Rob Mackay
Marketing & Engagement Manager
Meghan Taylor
Vikes Nation Executive Ambassador
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

2. WHY VIKES NATION?
CHANGE THE CULTURE ON CAMPUS  WELCOMING AND FUN ENVIRONMENT
GAIN MORE BRAND AWARENESS, PARTICIPATION, AND SALES FOR RECREATION PROGRAMS AND VARSITY EVENTS
“THIS IS OUR CREATION, WE ARE VIKES NATION!”
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

3. VIKES NATION DEFINED
DEFINITION: VIKES NATION IS AN INCLUSIVE COMMUNITY THAT IS COMMITTED TO AND PASSIONATE ABOUT THE UNIVERSITY OF VICTORIA, IT’S VIKES TEAMS, AND ACTIVE HEALTHY LIVING.
SOCIAL MEDIA ENGAGEMENT WITH UMBRELLA BRAND OF #VIKESNATION
VARSITY & RECREATION EVENTS
ON-CAMPUS ENGAGEMENT ACTIVITIES HIGHLIGHTING HEALTHY LIVING + RAVING FANS
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

4. AWARENESS  ENGAGEMENT
IN 2015, 83% OF CAMPUS AWARE AND 43% ENGAGED
GOAL IS 100% AWARENESS & 100% ENGAGEMENT
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

5. THE DIFFERENCE STATS SINCE LAUNCH IN 2012
# OF EVENTS THIS YEAR = 20 (UP FROM 10)
# OF STUDENTS ENGAGED LAST YEAR = 14,955 (UP FROM 3,520)
AVERAGE # OF STUDENTS PER EVENT LAST YEAR = 748 (UP FROM 350)
# OF AMBASSADORS THIS YEAR = 80 (UP FROM 13)
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

6. GENERAL MARKETING WE USE THE FOLLOWING TOOLS TO MARKET OUR BRAND
SPIRIT PACKS X 3,500
VIKES NATION SCHOOL SPIRIT MESSAGING IN RADIO ADS
BUS AD CAMPAIGN SHOWCASING ATHLETICS + RECREATION
UVIC BOOKSTORE GEAR + BUS LOOP BANNERS
EVENT POSTERS + SIGNAGE
BRANDED PROMO TENTS AT QUAD ON CAMPUS 15 TIMES PER SEMESTER
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

7. SOCIAL MEDIA MARKETING
WE USE THE FOLLOWING TOOLS TO MARKET OUR BRAND
#VIKESNATION ACROSS CHANNELS
@VIKESNATIONOFFICIAL INSTAGRAM
VIKESNATION SNAPCHAT
THUNDER THE MASCOT FACEBOOK PAGE – HOST OF OUR EVENTS
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

8. VIKES NATION EVENTS THUNDERFEST
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

9. - Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

10. VIKES NATION EVENTS DAYS OF THUNDER
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

11. VIKES NATION EVENTS
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

12. - Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

13. VIKES NATION EVENTS YOGA RAVE
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

14. VIKES NATION EVENTS
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

15. VIKES NATION EVENTS
- Include your own views of what you’ve seen as the difference on campus
- If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

16. VIKES NATION AMBASSADORS
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

17. HOW IT STARTED 2013 // RES VLC = 7 STUDENTS
2014 // AMBASSADOR PROGRAM YR. 1 = 30 STUDENTS
2015 // AMBASSADOR PROGRAM YR. 2 = 100 STUDENTS
2016 // AMBASSADOR PROGRAM YR. 3 = 80 STUDENTS
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

18. WHO ARE WE?
A GROUP OF STUDENTS THAT ARE COMMITTED TO IMPROVING AND ENRICHING OTHER STUDENTS’ LIVES THROUGH SCHOOL SPIRIT, ENGAGING IN HEALTHY BEHAVIOURS, AND CREATING A BLUE & GOLD ATMOSPHERE AT ALL VIKES NATION EVENTS AND ACROSS OUR CAMPUS.
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

19. If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

20. If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

21. If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

22. THE COMMITMENT 2 SHIFTS PER MAJOR WEEK (REQUIRED)
VARIOUS OPPORTUNITIES
“Coaching”
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

23. EVENT WEEK EXAMPLE DODGE IN THE DARK
EVENT DAY PLAN IN PLACE VIA LEAD EXECUTIVES OVER SUMMER
45 HOURS AT PROMOS PRIOR TO EVENT
SOCIAL MEDIA PUSH ON ALL CHANNELS W/ COUNTDOWN + VIDEO
32 AMBASSADORS WITH 165 HOURS VOLUNTEERED AT EVENT TO MAKE IT HAPPEN
400 STUDENTS ATTENDING AND FULLY ENGAGED
POST-EVENT VIDEO AND / OR PICTURES POSTED WITHIN 5 DAYS
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

24. STUDENT DEVELOPMENT
CAS STANDARDS ARE INTEGRATED WITHIN AMBASSADOR PROGRAM WHICH ARE CONNECTED TO UNIVERSITY PRIORITIES + MISSION
1 LEARNING OUTCOME PER GROP WHICH IS MEASURED FOR SUCCESS AT END OF EACH SEMESTER
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

25. STUDENT DEVELOPMENT
Vikes Nation Ambassadors-At-Large who log 10 or more hours on MyVolunteerPage will be able to implement interpersonal skills in a public setting as demonstrated by an assessment rubric used during an ambassador meeting at the end of the school year in March.
Vikes Nation Specialized Team Members who are assigned a personal project within their team will be able to employ organizational skills as demonstrated by an assessment rubric used during an ambassador meeting at the end of the school year in March.
Vikes Nation Team Leads who perform Coaching 5 times will be able to confidently have coaching conversations with their teams as demonstrated by an assessment rubric used during an ambassador meeting at the end of the school year in March.
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)

26. CHALLENGES, OPPORTUNITY, VISION
Create sustainable learning outcomes that will help guide our programming for the Vikes Nation Ambassador Program and help define and improve what our students are gaining from being part of it.
VISION
Limited time to dedicate to project
Challenges
Learning opportunities are an enormous opportunity to anchor the Vikes Nation Ambassador Program and keep us on track for continuous improvement.
Opportunity
Tough to keep messaging “fun” for students
Limited time to train other staff
Our on-going challenges with social and digital media communication are that
We are just starting to make it a priority in creating social media-specific graphics, campaigns and contests but this is still not entirely the norm
It’s often one-way  Either us just promoting and informing or people asking and talking with little response  It’s need to be two ways always!
We have many platforms for the department, plus teams and alumni control their own – it’s hard to stay focused on our goals and police the many accounts
How do you keep content and conversation constant year round in a school semester setting?
OPPORTUNITY  we are unique because of our events, our fan base for our student-athletes, Thunder and our new building and programming
VISION  Grow our brand, Grow Vikes Nation and make our events unmissable!

27. LEARNINGS SO FAR Keeping it focused Keeping it simple
Being ok with starting small
Getting meaningful data to build on
Use summer to plan them out (ours are in process of changing for year!)
The Digital Age is our number 1 form of Communication not only to the student and campus community but also to the greater Victoria community
Social Media – main platforms are Facebook, Instagram, Twitter and SnapChat
Websites – Mostly static, relied-upon information with the ability add colour with fresh stories, promotions and high quality graphics
Digital Screens – We have the wide network within CARSA as well as Game Day in the performance gym to hit our audiences with high quality, visually impactful messaging, promotions and contests
TODAY we are going to focus on SOCIAL MEDIA – what we do, what we have learned and what you can take away!

28. QUESTIONS?
If any additional questions, you can attend Zac Andrus’s full Vikes Nation presentation today: Session 3 (1:45-2:30 // Cadboro Commons)