1. Book Publishing Program
IEEE Computer Society
Book Publishing Program

2. In the early 1990s the Book program was doing well.
The then Publisher decided to kill the program for various reasons.

3. In order to keep some book publishing activity the Board decided to limit the Book program to only those subjects that were of direct interest to the Computer Society
Mainly the production of books on Software Engineering.

4. Staff reduced to one person.
Most book publishing relegated to the IEEE program – IEEE had a production and marketing agreement with Wiley
We did not have the marketing ability to do much.

5. Press Operating Committee reestablished
New blood found to lead 2 book series
Software Engineering Standards
Software Engineering Best Practices.
It takes time to:
define the goals,
find Editors-in-Chief,
get them to find authors,
get the authors to write,
get books reviewed,
and finally published

6. Major goal – produce books that were based on the Software Engineering Standards.
Major problem: IEEE SA owns the rights to the standards and refused to allow them to be quoted in any books published by us without restrictions that made the whole series impractical:
limited to about 10% of standards
royalties were prohibitive.

7. Many months went by in trying to discuss this with IEEE SA – got so bad that they wouldn’t respond to either s or phone calls.
Required high level intervention to break the deadlock.
Agreement only reached recently with IEEE SA (now we can really start the series!)

8. We have, ourselves, reached an agreement with Wiley to act as our production and distribution arm.
IEEE Press in trouble and likely to close – too many staff, too many expensive trips, too many poor quality books.

9. Software Engineering Standards Series:
12 titles
can use up to 50% of the content of 19 different standards
Goal is to deliver 3 titles by the end of this year.
Project one new SES book out in December, 2 in January 2005.

10. Status of Standards Based Guides
Title Author Contract MSS in Review to Wiley Published
Software Reuse McClure
The Roadmap to SWE Moore X July 04 Aug 04 Sept 04 Dec 04
Software Reviews TBD
Software Configuration Mgmt D Shafer X April 04 June 04 Aug 04 Jan 05
Software Requirements L Shafer X April 04 Aug 04 Sept 04
Software Project Management Christensen X
Software Testing TBD
Software Quality Horch X Sept. 04 Nov 04 Dec 04 May 05
Software Maintenance Croll X Jan 06 Feb 06 May 06 Nov 06
Software Life Cycle Moore
Software Risk management TBD
Software verification Fujii X Jan 03 March 04 May 06 Sept 06

11. Several new manuscripts offered to us and some were very good
Did not fit easily into the two Software Engineering book series (Standards, and Best Practices)
Best Practices to be split:
Current Practices for Practitioners
Engineering Technologies for SWE
Currently looking for EICs

12. SAB – what can you do?
There is no point in having a standard if:
People don’t know about it
It is incomprehensible without a guide
We can’t get permission to publish it
It is so expensive that practitioners can’t afford it

13. We know how to publish
You know the subject matter
Some of you are already authors
Others should be
Timing is everything – if you miss a deadline then you cause everything to back up.

14. IEEE Computer Society Sales
John Wiley & Sons
June 10, 2004

15. 2003 Sales 2003 sales met projections
One new title published – Phillips / It Sounded Good When We Started
67 backlist titles at Wiley (Sales for previous years were from more than 125 titles – see chart on next slide)
Average publication date of titles – 1997 (a result of the attempt to close the book program)

17. Average Revenue Per Title
Peaked in 1998
Declined through 2001
Modest increases in 2002 and 2003

18. Sales Prognosis
Economic environment -- Industry computer book sales and electrical engineering book sales have declined since 2000
Life cycle of typical new title (excluding bestsellers/textbooks)
2d year -- ~45% of first year
3d year -- ~50% of second year
2004 sales show modest improvement over 2003
Sales plan to increase sales in Asia