1. 12 May 2014

2. About you – at home 16% run your own blog 11% run your own website
97% use social media
70% take and share photos
24% create videos
3% create infographics
Chris Lines, Director of Communications

3. About you – at work 27% create blog posts 84% create web content
78% work on corporate social media accounts
70% take and share photographs
46% create videos
16% create infographics
Chris Lines, Director of Communications

4. Skills to create content
16% feel you have the skills
59% feel you have the skills to create content for some social and digital communication channels
19% are unsure
5% feel you don’t have the skills
Chris Lines, Director of Communications

5. Planning social media 53% as a team
19% on your own, subject to managerial sign-off
36% on your own
69% to support other comms
25% schedule social media by events
47% use scheduling tools
Chris Lines, Director of Communications

6. Your organisation 65% say is very supportive
24% say is cautiously supportive
5% say is unsure
5% say is wary of social media
None say is hostile to social media
Chris Lines, Director of Communications

7. Content creation challenges
41% need more knowledge and skills
27% need more time
5% need permission
14% need ideas
Chris Lines, Director of Communications

8. So, this event is for you to...
Chris Lines, Director of Communications

9. Discover how to Take pictures that people will want to share
Write blogs that engage
Use infographics to increase engagement
Create videos using the technology you already have
Strategically plan your social media conversations
Chris Lines, Director of Communications

10. A quiz: four questions
Chris Lines, Director of Communications

11. Good or bad photo? A
Chris Lines, Director of Communications

12. Good or bad photo? B
Chris Lines, Director of Communications

13. Good or bad infographic? A
Chris Lines, Director of Communications

14. Good or bad infographic? B
Chris Lines, Director of Communications

15. Good or bad blog? A Dear Orange Friends:
One night last week I toured campus and off-campus from 11 p.m. to 1 a.m. with our very dedicated Department of Public staff.
Chris Lines, Director of Communications

16. Good or bad blog? B
You know that feeling when you're having a great day, but you forget exactly why it's so great? There's that feeling that something really good happened earlier, and its glow is being carried forward...
Chris Lines, Director of Communications

17. Good or bad video? A Chris Lines, Director of Communications
Chris Lines, Director of Communications

18. Good or bad video? B Chris Lines, Director of Communications
Chris Lines, Director of Communications

19. So what? Everyone can make their own content
Today is about making great content
Only the great content will stand out
It’s our job to create great content
Let’s learn together
With so much content out there, only the great stuff will stand out. A journalist will respond better to a great press release, rather than a duff one. A great tweet will be retweeted more times than an incomprehensible one. A great video is more likely to be shared
Chris Lines, Director of Communications

20. Success? Five new ideas you can implement
Share them on twitter #content14
Chris Lines, Director of Communications