1. Group Assignment and Project Explanations Perception
Chapter 2
Group Assignment and Project Explanations
Perception

2. Group Assignment and Project Explanations
Chapter 2
Group Assignment and Project Explanations
The objective of the project is for the students to gain hands-on experience with performing both secondary and primary research, analyzing the results of this research, drawing conclusions, and making recommendations based on research findings.

3. Group Assignment and Project Explanations
Chapter 2
Group Assignment and Project Explanations
Each student in groups will be responsible for at least ONE INTERVIEW for this project. This interview is in the form of depth interviews. An in-depth interview is an unstructured, direct, personal interview in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations, beliefs, attitudes, and feelings on a topic. It may take thirty minutes to two hours for each interview to be done.

4. Group Assignment and Project Explanations
Chapter 2
Group Assignment and Project Explanations
For the analysis, each interview should be audio- taped and transcribed verbatim. All transcripts should be shared among all team members. All team members are expected to collaborate to analyze the interview results and formulate conclusions and recommendations. Selected quote and demographic information will also be included in the text of the paper where appropriate.

5. Perception : Sensation
Chapter 2
Perception : Sensation
Vision..(p197)
Dollars and Scents..(p200)

6. Perception : Sensation
Chapter 2
Perception : Sensation
Sound..(p202)
Touch..(p203)
Taste..(p204)

7. Perception : The Stages of Perception
Chapter 2
Perception : The Stages of Perception
Stage 1: Exposure..(p206)
Stage 2: Attention..(p209)
Stage 3: Interpretation..(p215)