1. Aligning Your Portfolio with Community Values

2. Session Presenters
Alison Rhodes: Deputy Director - City of Boulder Parks and Recreation
Austin Hochstetler: Senior Project Manager - PROS Consulting, Inc.
Dean Rummel: Recreation Manager - City of Boulder Parks and Recreation

3. The Problem
How do you explain to a parent of a child on a competitive gymnastics team why their fees are so much higher than their Learn to Swim lessons? 1
How do you share with your elected officials and community members the value of their investment (via tax dollars) in your community programs? 2

4. Why categorize programs?
Explain how community funded subsidies are providing value 1
Make prioritizing limited subsidies easier 2
Help staff answer questions like: 3

5. Learning Objectives:
Learn how one agency has defined community benefit in services
Communication plan

6. The State of Boulder Parks & Recreation: 2013
2014 Master Plan: the need for an RPI
Recreation Program Needs Assessment
Fiscal condition
Unimplemented efforts from ‘06 Master Plan (pyramid) and RPFP ( levels)
1-Several recommendations to categorize services, including the '06 Master Plan, the 2010 RPFP and the City Manager's Work Group on Rec. Financing
2-Our financial future was uncertain, with a dedicated sales tax expiration on the horizion
3-The research for our master plan reveal several program areas where fees were seemingly not in alignment with community benefit.
A key recommendation of the 2014 Master Plan-develop an RPI!

7. Clear community direction

8. Clear community direction

9. Subsidy levels and fees
3-Step Approach
Determine the actual cost of an activity or service using a standardized method
Categorize services using a Recreation Priority Index
Establish cost recovery rates and associated pricing
Costs
Service Categories
Subsidy levels and fees
Note that today's presentation is ALL about the Service Categories. The work we did on costs, the work we've done to develop program plans and a Service Delivery Model is a whole different presentation, and in fact, Jamie Sabbach is delivering several!
Service Delivery Workshop
February 17, 2017

10. Developing the RPI Academic Foundation Framework & Master Plan Values
Board Understanding
Staff Training
RPI 1.0 Kick off
Continued Workshops
RPI 2.0 Refresh

11. The National Park Service created a framework to prioritize their assets.
The Asset Priority Index (API) is an objective approach to classifying assets which allows decision-makers to reduce subjectivity.
All scoring is based on a 100-point scale and uses weighted categories.
Assets are then placed into “bands” and have related funding floors and ceilings.
Background & Context

12. Methodology Delivery Method and Reach How is the program delivered?
How many people are reached via this program?
Substitutability Factor
How reliant is the public on the City to provide this service?
BPRD Master Plan Themes
Community Health & Wellness
Builds Community & Relationships
Targeted Goal

13. BPRD Master Plan Themes
Community Health & Wellness
Scope of Opportunities
Lifelong Movement
Health Education Component
Specific Health Target
Builds Relationships & Community
“Network” Relationships
Family Participation
Neighborhood-Based
Encourages Diversity
Targeted Goal
Youth
Outdoor/Nature
Low-Income
People with Disabilities

14. Recreation Priority Index (RPI) Calculator

15. RPI Outcomes

16. Session Exercise RPI Criteria Scoring Group Discussion
Objective vs. Subjective Outcomes
Decisions

17. Walk With a Doc: Special Event
“Walk with a Doc” partners the many health benefits of walking with the chance to have questions answered by local physicians. Boulder Community Hospital is collaborating with Boulder Parks and Recreation to bring this health program to our parks.
Direct Delivery & Partner Sponsors
Registrations: 1,500
Other Options in Boulder: 0
Ages: All Ages

18. Summer Camp
Sign your kids up for a fun-filled day of exciting and diverse activities – including games, sports, swimming, climbing, arts, crafts and more! All camps provide safe, respectful, age-appropriate, supervised activities.
Direct Delivery
Registrations: 4,500
Other Options in Boulder: 2
Ages: 5-14

19. Private Personal Training
Have a certified trainer design your personal blueprint for success. One hour sessions address sports-specific, weight loss, rehabilitation and general fitness goals.
Direct Delivery
Registrations: 1
Other Options in Boulder: 12
Ages: 16+

20. State of Boulder Parks & Recreation: 2017 & Lessons Learned
How:
Establish a clear path and communicate where you are going
Scoring: as designed and delivered! Not how it could be
Collaboration as the model for future work
Change Management! Engaging staff in constant, honest communication
What:
Outcomes! Easily explained fee strategy, Mechanism to Spin off programs, Space Allocation Calculator, Partners shifting behavior
RPI 2.0!

21. Questions and Conversation