1. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Plan promotional activities
To launch a new product/service
Client analysis and retention
To revitalise an existing product/service
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

2. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Plan promotional activities
To improve market share/sales and subsequent profits
To re position a firm, brand or
product
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

3. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Identify need for marketing activities
Investigate previous marketing activities for relevant information
Identify and analyse relevant policies and procedures
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

4. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Identify outcomes expected from marketing activities
Undertake analysis of collected basic marketing information
Develop and document work activity plans for marketing activities
Obtain approval of plans from relevant enterprise personnel
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

5. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Implement promotional activities
Determine and access resources required for work activities
Undertake marketing activities
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

6. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Assign responsibilities and functions to relevant personnel performing specific marketing functions
Monitor marketing activities, reviewing and amending activity plans as required
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

7. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Review and report on promotional activities
Measure and document outcomes of marketing activities
Review marketing activities against expected outcomes and document identified improvements
Prepare reports of marketing activities and communicate to relevant enterprise personnel
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

8. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Ways to promote Products and Services; Cold-Calling Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services.
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

9. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Newsletters and Articles Sending out a newsletter that announces new happenings in the company, as well as informative articles about the company's industry, are other ways to get the company's message out.
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

10. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Search Engine Marketing Creating a website that's among the top results on search engines is another way of marketing services.
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

11. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Trade Shows In particular for entrepreneurs looking to find retailers to carry their product, trade shows are a form of business-to-business marketing. Owners purchase booth space and sell units of a particular item, sometimes to members of the general public but also to those who can get them shelf space in a large-volume retailer.
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

12. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Product Placement in Entertainment
Moviegoers and online game players
often notice products from a part of the
script or scene. Companies pay for this
privilege:
They agree to a payment scheme in return for
the marketing benefits that come as a result
of a
Hollywood star using their product.
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

13. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Outcomes for promoting Products and Services;
How does a company satisfy the level of new customer enquiry?
Increased interaction with NEW consumers either B2C or B2B.
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

14. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Physical; More staff, more space, more equipment Compliance to legislation ( IR laws) Is there a better way?- can it be outsourced?, can KPI targets be met?
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

15. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Implement systems for potential new clients and new Technology for existing customer retention via, Quality assurance programmes
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

16. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Introduce new/updated software New level of staff required- training More power electricity and IT connectivity
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

17. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Detailed potential follow up for new customer enquiry
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

18. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Increased sales activity with EXISTING customers leads to new marketing activities to increase customer retention; Show your customer you care with increased signage
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

19. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
What are the best/cheapest methods for your company to reach your target market. What does your target market use to be connected- hearing, seeing, feeling What are the best /most effective ways to get Your message across to your target market TV, publications or internet
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

20. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Develop media releases, articles on company, product or background
Telephone promotions
Online promotions
23/10/2013
A to B Program BSBMKG413A Promote Products and Services

21. Apprentice to Business Owner Program (A to B Program)
Northern Beaches College – Business Services
Apprentice to Business Owner Program (A to B Program)
Increased sales and subsequent service level
Increased inventory
requirements
=Increased
working
capital
23/10/2013
A to B Program BSBMKG413A Promote Products and Services