1. 1-2-3 Success!
Three Steps to A Winning Personal Brand
Updates Oct 2007
John H Smith

2. Intro UPDATES

3. What are the World’s Strongest Brands?
Source: InterBrand

4. I ♥ Brand
Brand
Commodity

6. Conformity is
the Enemy of
Innovation

7. What Make You
Unique Makes
You Successful
William Arruda

8. The Career Distinction Mindset
Be your own boss
Stand out - stand for something
Forget the ladder
Build your brand

9. 1-2-3 Success!
EXTRACT
EXPRESS
EXUDE

10. Extract UPDATES

11. Know Yourself to
Grow Yourself

12. The Most Exhausting Thing You Can Be Is Inauthentic
Anne Morrow Lindbergh

13. Skills
Motivated Burnout

14. Express UPDATES

15. Express Yourself.
Don’t
Repress Yourself.

16. What’s Your Message? Newsletter Articles Speaking Blog Web Volunteer
CONTENT
Blog
Web
Volunteer
Activities
Sponsorships

17. Be
Virtually
Visible

18. Build Your Brand in
Bits and Bytes

19. “A personal Web site -- a 24x7 storefront devoted exclusively
to the Brand Called You –
may become the mother
of all self-promotion tools.”
Daniel Pink, FreeAgentNation.com in
Fast Company

20. Why Be
Virtually
Visible?

21. "The greater the visibility enjoyed by an executive,
the greater the value of
his or her compensation."
Howard Nestler Study 2007

22. compensation by increasing one statistic; the number
“An executive can increase
the amount of his or her
compensation by increasing
one statistic; the number
of CEOs and decision-makers
in a sector that are aware of the
Executive’s accomplishments”
Howard Nestler Study, 2007

23. If you don’t show up in Google, you don’t exist.
William Arruda

24. It’s a ‘Google Me’ World
People are Googling you
Your online Brand counts
Branding online is a cumulative process

25. (an increase from 26% last year).”
“35% of executive recruiters who use the Internet to check out prospects say they have eliminated candidates based on what they found online
(an increase from 26% last year).”
BusinessWeek, June 26, 2006

26. ”Persona Propaganda”
“Google has created the concept of the ‘Public Resume’ — a new kind of pervasive DigiTruth.
An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.”
Faith Popcorn

27. Google Yourself
Volume of results

28. The Digital Scale Digitally Dabbling Digitally Digitally Disastrous
Distinct
Digitally
Disguised V O L U M E
Digitally
Dissed
Digitally
Dabbling
R E L E V A N C E

29. Quantitative Assessment - Volume
Number of results
50, ,000
,000
>500,000
50-500
5-50
Dissed Distinct

30. Qualitative Assessment - Relevance
Are the entries about me?
Do they reflect my area of expertise?
Do they express my top three brand attributes (i.e. funny, creative, visionary)?
Do the results feature my web site or blog?
Do the entries communicate a consistent, on-brand image?

31. The Six Ps Publishing Posting Profiling Pontificating Partnering
Publicizing

32. Boris Mann, Web 2.0 and Personal Brand Development
“Promoting yourself online is the best, easiest, fastest way to build your personal brand.”
Boris Mann, Web 2.0 and Personal Brand Development

33. Exude UPDATES

34. Your Brand Community Outside your org; Inside your company YOU
Family
Friends
YOU
Colleagues
Outside the company

35. Your Inner Circle Deliver on your promise Develop people
Make your manager a star
Give credit

36. Throughout the Company
Deliver on your promise
Volunteer for projects
Invite people
Seek out opinions
Reach out to new employees

37. Outside Your Company Deliver on your promise
Participate in organizations
Cozy up to the customer
Commit to PSR

38. Building Your Network Extends your brand for you
Helps you do your job better
Enables you to reach your goals

39. To Whom?
Focused aspect
Serendipitous

40. Focus on the Gaps Name Job Title Go back to your goals
Take a look at your network
Name
Job Title

41. The Serendipity Factor
Build a mindset of connecting with people

42. “It’s loyalty to peers in your industry
and not to a hierarchy. You have
to develop a Rolodex obsession,
building and deliberately managing
an ever-growing network of
professional contacts.”
Tom Peters

43. Building Your Network
Speak

44. Connect Network Members
Ian
Sally
YOU
Lee
Juan
Judith

45. Get in the Habit

46. Networking Techniques that Work
Go for quality over quantity
Remember: Clarity, Consistency, Constancy
Follow-up -- always

47. Giving To Your Network Give Them a Free Service
Share Your Passion or Interest

48. PSR Demonstrate your skills Connect with your passions
Expand your network
Increase fulfillment
Make you more compelling

49. Giving To Your Network
Send them a link

50. “The strength of wideband professional network is that it
gives access to deep and tacit
knowledge across a range of areas
that you could never hope to touch,
understand or gain access to.”
Mick Cope

51. Remember and Recognize
Brithday alarm
americangreetings

52. Stay Up On What They’re Doing
Google Alerts

53. Build Career Karma

54. You Are
What
Surrounds You