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Content Management.

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Presentation on theme: "Content Management."— Presentation transcript:

1 Content Management

2 What is CM? A management strategy A strategic investment
People management Information management Asset protection Value added process A shared value

3 What does CM mean? Content Management is one of the most challenging investments for any organisation Current products are either monolithic or narrowly focused components Good content management leads to opportunities for knowledge management

4 What is Content Management?
Content = Text, images, web pages business e-documents, DB tables, interface files, live data feeds, Management = collect, validate, approve, assemble / combine, locate, translate, distribute, version, update, archive e-CM = human or appl target is via Internet Configuration Management For Information

5 What is KM? Knowledge management is about integrating people, process and place KM is about luring and retaining people, providing learning opportunities and capturing knowledge that can be readily shared in new learning experiences I.T. is one small component

6 Basic steps to success The popular model Characterised by:
The practical model Research Analyse Design Evaluate Decide Characterised by: Depth Understanding High cost The popular model Decide Technology Requirements Implement Support Characterised by: Shallowness Ignorance High cost

7 Research or fail Expose Why Culture Tasks Audience University research
Private research Requirements Business People Technology Why Different findings, views, opinions Current practices, successes and failures Business direction Nature of process Understand the asset

8 Analyse or die Analyse the superficial requirements:
User Technology Business Customer Analyse perceptions, values, customs, relationships Question and reflect on assumptions, direction, people, relationships, models

9 Design the options Good research and analysis provides information to design a number of options Imagine what excellent research and analysis might provide? Design weaves people and technology into the options

10 Content Management – Who Needs It?
Organizations that Have a network of business partners or agents or with broad and varying information needs Are struggling with the volume, accuracy or timeliness of information on their intranet or internet sites Need to combine structured and unstructured information to and from both humans and applications See strategic advantage in using all their information assets in creative ways Are coupling core supply chain systems with other organizations

11 e-CM Value Proposition
Automation Reduced costs Workflow management - reduced time to info consumer Structured, formalized data embedded in documents can be used by applications Accuracy Reduced legal risk Info consumer satisfaction, efficiency, trust, loyalty Produce once, consume many Filter, personalize for audience Available for CRM, MI, mining Richness, Aesthetics Info consumer satisfaction, usability, loyalty Richness in a B2B context includes business value richness such as detailed specifications, drawings, product images, digital signatures, legal documents,

12 e-Content Management Key Points
Problem space is Publishing controls & automation Integration of information sources Mappings for B2B application data exchange Technology is outstripping our ability to manage and use it. Tools help, but KISS. Web site functionality is a commodity  content is the differentiator CM is a large part of e-Appl dev Needs familiar management disciplines – project, change, config, document Content management (with information modelling, workflow modelling, system integration) is a large part of e-Appl dev.

13 Key Points – the future Look forward to Pervasive XML, (WML, VML….)
Convergence of publishing CM’s and system repositories Repositories as “active agents” More help for semantic consistency issues Content workflow Increased emphasis on aesthetics Extranet applications the norm Desktop always the interface for systems – for both info input & output


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