1. Content Management

2. What is CM? A management strategy A strategic investment
People management
Information management
Asset protection
Value added process
A shared value

3. What does CM mean?
Content Management is one of the most challenging investments for any organisation
Current products are either monolithic or narrowly focused components
Good content management leads to opportunities for knowledge management

4. What is Content Management?
Content = Text, images, web pages business e-documents, DB tables, interface files, live data feeds,
Management = collect, validate, approve, assemble / combine, locate, translate, distribute, version, update, archive
e-CM = human or appl target is via Internet
Configuration Management For Information

5. What is KM?
Knowledge management is about integrating people, process and place
KM is about luring and retaining people, providing learning opportunities and capturing knowledge that can be readily shared in new learning experiences
I.T. is one small component

6. Basic steps to success The popular model Characterised by:
The practical model
Research
Analyse
Design
Evaluate
Decide
Characterised by:
Depth
Understanding
High cost
The popular model
Decide
Technology
Requirements
Implement
Support
Characterised by:
Shallowness
Ignorance
High cost

7. Research or fail Expose Why Culture Tasks Audience University research
Private research
Requirements
Business
People
Technology
Why
Different findings, views, opinions
Current practices, successes and failures
Business direction
Nature of process
Understand the asset

8. Analyse or die Analyse the superficial requirements:
User
Technology
Business
Customer
Analyse perceptions, values, customs, relationships
Question and reflect on assumptions, direction, people, relationships, models

9. Design the options
Good research and analysis provides information to design a number of options
Imagine what excellent research and analysis might provide?
Design weaves people and technology into the options

10. Content Management – Who Needs It?
Organizations that
Have a network of business partners or agents or with broad and varying information needs
Are struggling with the volume, accuracy or timeliness of information on their intranet or internet sites
Need to combine structured and unstructured information to and from both humans and applications
See strategic advantage in using all their information assets in creative ways
Are coupling core supply chain systems with other organizations

11. e-CM Value Proposition
Automation
Reduced costs
Workflow management - reduced time to info consumer
Structured, formalized data embedded in documents can be used by applications
Accuracy
Reduced legal risk
Info consumer satisfaction, efficiency, trust, loyalty
Produce once, consume many
Filter, personalize for audience
Available for CRM, MI, mining
Richness, Aesthetics
Info consumer satisfaction, usability, loyalty
Richness in a B2B context includes business value richness such as detailed specifications, drawings, product images, digital signatures, legal documents,

12. e-Content Management Key Points
Problem space is
Publishing controls & automation
Integration of information sources
Mappings for B2B application data exchange
Technology is outstripping our ability to manage and use it. Tools help, but KISS.
Web site functionality is a commodity  content is the differentiator
CM is a large part of e-Appl dev
Needs familiar management disciplines – project, change, config, document
Content management (with information modelling, workflow modelling, system integration) is a large part of e-Appl dev.

13. Key Points – the future Look forward to Pervasive XML, (WML, VML….)
Convergence of publishing CM’s and system repositories
Repositories as “active agents”
More help for semantic consistency issues
Content workflow
Increased emphasis on aesthetics
Extranet applications the norm
Desktop always the interface for systems – for both info input & output