1. What's in an ad?

2. The key to media's hidden code – 6 min 

3. Name the company “Do the Dew“ …………. Mountain Dew
“They’re magically delicious“……
“Need a moment“……………
"Zoom, zoom“…………
“The happiest place on earth” ….
Mountain Dew
Lucky Charms
Twix
Mazda
Disneyland

4. "A simpler way to ship”…..
"I'm loving it” ………….
"Eat fresh" …………..
"Open happiness" ……………
"Taste the rainbow" …………
“Melts in your mouth, not in your hands”
U. S. Postal Service
McDonald’s
Subway
Coke
Skittles
M & M

5. What is a slogan? Definition–
a short and striking or memorable phrase used in advertising
Sometimes called a catchphrase
The purpose is to stick in the customers mind to remember the product

6. I Have To Fire You - Studio C – 4:07 min

7. What is a logo? Definition–
It is a name, symbol, or trademark of a company or organization.
Logos can be made up of text that is configured in a unique way.
A logo can be an illustration with your company's name on or around the illustration. Or it can be a symbol. A logo may also be a combination of these, but its goal is always to project the company's intended image

9. Change The Way You Look At Logos (Part 2) – 1:40

10. Is color
important?

11. RED Passion Love Sale Powerful and strong Bold Energy Angry Hunger
Stop
Energy
Hunger
Rebellious
Excited
Determined

13. BLUE
Trust
Smart
Wisdom
Confidence
Calm
Natural
Power
Stable

15. PURPLE Childish Creative Sadness Royal Power Mystical Romantic Elegant
Stylish
Eclectic
Arrogant
Luxury

16. YELLOW
Energy
Happy
Childish
Fresh
Young
Friendly

17. GREEN
Health
Natural
Eco-friendly
Soothing
Earthy
Restful
Calm
Harmony

19. ORANGE Friendly Inviting Creativity Wealth Youthful Happiness Heat
Success
Excitement

20. PINK Tenderness Sensitive Caring Emotional Love Innocence Feminine
Sexuality
Calming
Sympathetic

21. Bold
Rich
Power
Elegance
Mysterious
Confidence
Evil
BLACK

22. WHITE
Purity
Light
Clean
Sterile
Innocent
Cold
Spacious

23. BROWN
Warm
Earthy
Honest
Dependable
Rustic

26. Use a magazine to find ads that match the requirements.
Let’s search for ads
Use a magazine to find ads that match the requirements.