1. + Glad Trash Strength: Performance Results:
Wage Gap: TotallyHer reaches over 60 million women each month and chances are, each will be impacted by the wage gap at some point in her life. That’s why, in celebration of International Women’s Day, we partnered with The Girls’ Lounge to launch the “March Forward” campaign to bring awareness to the issue.
From March 8th to 11th, every image across the homepage of Evolve Media’s 26 properties was 19% obscured by green — the color of money and representative of the 81 cents women earn for every dollar a man earns. Our awareness-driving efforts were a success, with coverage in various outlets including MediaPost, Yahoo and My Modern Met.
We launched our second Video Series with Glad Trash Strength building on our success and learnings from OND.
Together Momtastic’s trusted voice, Chelsea Foy and Glad Trash Strength created “Get Organized”, focusing on tips and advice for home organization and storage ideas.
Branded Content Formats: 14-Part Snackable Video Series, 2 Pieces of Branded Content and Aligning Editorial.
DogTime’s Chef Henry is the newest culinary sensation taking Facebook and YouTube by storm, sharing snackable videos featuring healthy DIY treat recipes for dogs. BTW—Chef Henry is a Pomeranian. Exclusively for Clorox, Chef Henry will seek out a feline sous chef and extend the franchise to Cattime’s site and social communities.  +
Performance Results:
The custom destination received 252,689 page views, a 67% increase from our custom destination in OND. (150,819)!
There were 870 social shares, up 155% from OND(340)!
The snackable videos generated 226,291 video views, 26,594 more than OND (199,697)
Seven videos surpassed the TH custom video benchmark (63%) for VCR
Hispanic: We now reach more than 10MM Hispanic women. Through our exclusive partnership with La Voz Media, we provide access to Latina Women within their key passion points of Food, Parenting, Travel and Entertainment in both English and Spanish.

2. *comScore Media Metrix, Multi-platform, April 2015
Burt’s Bees Oil:
We launched our first Burt’s Bees Editorial Series on Total Beauty.
Together Total Beauty and Burt’s Bees educated readers on the benefits of using cleansing oil when caring for winter skin, featuring Burt’s Bees product as the hero.
Branded Content Formats: One Inspiration Board, Three Editorial Galleries and Aligning Editorial
HIDDEN VALLEY:
10-part sharable Video Series with native Hidden Valley Withs integration.
3-part “Girls Sunday Funday” Editorial Series on Total Beauty +
CDW:
Performance Results:
Momtastic’s new Editorial Franchise, “21 Things” is a custom series that takes a light-hearted look at the all too real and hilarious struggles of parenthood.
The content series received 191,174 pageviews, 178,695 unique views
348 social interactions.
The content slider performed extremely well with a CTR of 0.37% (2.1x the TH benchmark) and an IR of 17% (13x the TH benchmark)!
All of the custom content exceeded the TH benchmarks for unique views and page views.
CDW will educate and entertain our Moms with an 8-Part ‘21 Things Every Mom Knows About Cleaning’ Series.
With 60 million unique visitors per month*, TotallyHer’s massive scale, publishing expertise and proprietary technologies enable brands to not only reach women, but engage and interact with them. TotallyHer is owned and operated by Evolve Media LLC., an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.
*comScore Media Metrix, Multi-platform, April 2015