1. Developing graphic design skills
Band Promotion
Developing graphic design skills

2. Project Scenario
In preparation for your band’s first concert, you have been asked to produce a series of promotional material;
Band flyer
Magazine cover
Newsletter for your fanclub

3. Band Flyer What information do you need to include in your flyer?
Look at the flyer examples and annotate all the different features you can find. Some of the key features to look out for include;
Content
Event title
Names of performing bands
Time and date
Entry cost
House style
Colours
Images
Font
Theme
Location of flyer (on a wall, holding etc.)
Text based
Image based

4. Flyer 1; Annotate the key features

5. Flyer 2; Annotate the key features

6. Flyer 3; Annotate the key features

7. Create your own flyer
Create your own flyer. I t must include the following features;
Level
Task
Complete
Essential
Band logo
Event title
Date and time
Entry price
Your band name (and supporting bands if required)
A theme
Stretch
Consistent house style throughout
Features included are all well positioned
Challenge
Consistent theme
Professional look – clear structure and design

8. Design your flyer – 1st draft
Create an initial design for your flyer by combining a graphics software with publisher.
Add a copy or print screen here;

9. Feedback Ask your test buddy for feedback about your flyer;
How does the flyer promote the band?
BY ADEVRTISING THE BAND NAME
Does the flyer have a theme to it? E.g. text, image, cartoon, holding, on a wall etc.?
YES IT HAS SOME MOUNTAINS WHERE ESKIMOS LIVE
What colours are used? Are they effective?
MY COLOURS ARE EFFECTIVE AS THEY ARENT LIVELY BUT AFFECTIVE
What are the best three features of the flyer?
ITS DULLNESS MAKES IT AFFECTIVE AND ITS IS VERY PLAIN
What 2 things could be improved?
THE AMOUNT OF PICTURES
DETAILS

10. Improvements Improvements Reason
What changes would you make to your flyer and how would they make it better?
Improvements
Reason
ADD PICTURES
ATTRACTIVE
USE DIFFERENT FONTS FOR DIFFERENT THINGS
MAKE IT EFFECTIVE
ADD CONTRAST
TO MAKE IT LOOK BETTER

11. Design your flyer – Final
Make the improvements to your flyer.
Add a copy or print screen here.
Stretch: Annotate the improvements you made.

12. Flyer Review
What features from the checklist did you include in your flyer? Did you add anything else?
I added everything from the list and I added the start and finish times.
What theme did you choose? How does this suit your band?
I chose musical notes because it is a band
Name a problem that you had and explain how you solved the problem.
I didn’t have enough pictures so I added the relative images
What was your feedback from your test buddy?
That is was very simple so it was effective
What improvements did you make to your flyer after feedback? What impact has this had on your flyer?
I made my flyer more attractive by changing the fonts on some writing

13. Creating a magazine cover
What information do you need to include on your magazine cover?
Look at the examples and annotate all the different features you can find. Some of the key features to look out for include;
Content
Magazine title
Images used
Range of articles
Cost
House style
Colours
Image style
Font

14. Cover 1; Annotate the key features
Shadow
Different subjects
Realistic affects
Layering of the pictures and text
Vibrant colours

15. Cover 2; Annotate the key features
Random bits of colour to make those parts stand out
Plain colours to make it affective
Lots of subjects
Effective pictures

16. Cover 3; Annotate the key features
Bright colours
Very vibrant
Layering of the images make it look good
Realistic features

17. Create your own flyer
Create your own flyer. I t must include the following features;
Level
Task
Complete
Essential
To create a magazine cover that promotes your band.
The cover should include a title
At least one image of your band or a band member.
Stretch
The cover should look realistic and include additional articles about other bands.
Challenge
The magazine cover should look professional and include features you would expect to see on the cover of a professional sports magazine such as; clear lead story, side stories, consistent house style (font, colours, etc.) and additional features such as bar codes and pricing.

18. Design your magazine cover – 1st draft
Create an initial design for your magazine cover by combining a graphics software with publisher.
Add a copy or print screen here;

19. Feedback Ask your test buddy for feedback about your magazine cover;
How does the magazine cover promote your band?
A picture of its lead
Explain the magazine house style.
Its just simple
What features are included in the cover to make it look realistic?
Titles
What are the best three features of the magazine cover?
Picture
Layering
Affective words
What 2 things could be improved?
Realistic features

20. Improvements Improvements Reason
What changes would you make to your magazine cover and how would they make it better?
Improvements
Reason
Barcode
realistic
deatil
effective
pictures
attractive

21. Design your magazine cover – Final
Make the improvements to your magazine cover.
Add a copy or print screen here.
Stretch: Annotate the improvements you made.

22. Magazine cover Review
What features from the checklist did you include in your magazine cover? Did you add anything else?
Most of the criteria
Did you create a name for the magazine or did you use an existing name?
Daily times
Name a problem that you had and explain how you solved the problem.
Realistic features I added some realistic features
What was your feedback from your test buddy?
It was very simple
What improvements did you make to your magazine cover after feedback? What impact has this had?
Made it more interesting

23. Creating a newsletter – Band tour!
The band will be setting off for their first ever tour soon!
They have decided to travel around Europe and play in the capitals of 5 different countries!
Each concert must be a week apart so that the band have time to travel and prepare properly... They may also want to take in the local sights and attractions!
Prior to the tour, one of your band members has agreed to do an exclusive interview for the band newsletter.
To promote the tour, you must include all this information in the band’s newsletter.

24. Creating a newsletter
What information do you need to include on your newsletter?
Look at the examples and annotate all the different features you can find. Some of the key features to look out for include;
Content
Newsletter title
Images used
Range of articles
House style
Colours
Image style
Font

25. Newsletter 1; Annotate the key features

26. Newsletter 2; Annotate the key features

27. Create your own Newsletter
Your newsletter must include the following features;
Level
Task
Complete
Essential
Band logo and a clear title (banner is optional)
An interview with a band member
At least one other article
Suitable headings for both articles
Information on the band’s tour (dates and venues)
No spelling or grammatical errors
Stretch
Consistent house style throughout
Professional look to the newsletter
Challenge
The interview should be of a high quality, with the use of full sentences by both the interviewer and interviewee. It should include details about how the band formed and their ambitions for the future.

28. Interview questions 1. (Essential) 2. (Essential)
In order to get the required information, what questions will you need to ask the band member during the interview?
Essential – 3 questions, Stretch – 4 questions, Challenge – 5 questions
1. (Essential)
2. (Essential)
3. (Essential)
4. (Stretch)
5. (Challenge)

29. Design your Newsletter – 1st draft
Create an initial design for your newsletter by combining a graphics software with publisher.
Add a copy or print screen here;

30. Feedback What topics did the articles cover within the newsletter?
Ask your test buddy for feedback about your newsletter;
What topics did the articles cover within the newsletter?
Explain the newsletter house style.
Was the interview interesting?
What are the best three features of the newsletter?
What 2 things could be improved?

31. Improvements Improvements Reason
What changes would you make to your newsletter and how would they make it better?
Improvements
Reason

32. Design your magazine cover – Final
Make the improvements to your newsletter.
Add a copy or print screen here.
Stretch: Annotate the improvements you made.

33. Magazine cover Review
What articles did you choose to include in your newsletter and why?
What did you choose to name your newsletter? Explain why this was a suitable name.
Name a problem that you had and explain how you solved the problem.
What was your feedback from your test buddy?
What improvements did you make to your magazine cover after feedback? What impact has this had?