1. Change back to transforming

2. The sedentary office: a BIG problem
90% of urban life spent indoors
And sedentary office workers more likely to be sedentary at home…
82% of office working hours spent sitting
Only 4% of office day spent mod/vig active
Sources: Delos and BCM Public Health
Red bar first – Quarterly revenue / Blue var – average monthly revenues

3. Why worry as an employer?
Kills an estimated 5.3m worldwide each year
Rich nations worst impacted – led by US and UK – costing £13bn annually
Absence, productivity, hiring and health insurance costs all impacted
Growing threat of legal liability under ‘safe systems of work’ legislation as data builds
“I did nothing, m’lud”
“We’ve got a well nice atrium”
“All our top execs are insured”
Red bar first – Quarterly revenue / Blue var – average monthly revenues

4. Behavioural economics is key
Premise: We use our brains for the hard stuff but lead much of the rest of our lives on ‘auto-pilot’
Mechanic: Our ‘auto-pilot’ responds to a predictable set of environmental ‘nudges’ or ‘heuristics’
Objective: give the right nudges at the right time and you can prompt lasting behaviour change (ie new habits)
Red bar first – Quarterly revenue / Blue var – average monthly revenues

5. Mindspace is the go-to crib sheet
Messenger we are heavily influenced by who communicates information
Incentives we like rewards but more strongly seek to avoid losses
Norms we are strongly influenced by what others do
Defaults we go with the flow of pre-set options
Salience our attention is drawn to what is novel and relevant
Priming our acts are often influenced by subconscious cues
Affect our emotional associations can powerfully shape our actions
Commitments we seek to be consistent with our public promises
Ego we act in ways that make us feel better about ourselves
Red bar first – Quarterly revenue / Blue var – average monthly revenues

6. Office gamification - test 1
Problem The men’s urinals are always a mess because of splashing. Cleaning costs are double that of the ladies. How do you stop it?
Hint – think salience and incentive
Red bar first – Quarterly revenue / Blue var – average monthly revenues

7. Office gamification – test 2
Problem You’ve just bought 1,000 sit-stand desks. The CEO is sceptical. How do you make sure most are used on the ‘stand’ setting?
Hint – default, norms, messenger
Default – make sure all are set on stand on 1st day!
Norms – prime group of 10 to stand
Messenger – prime managers to stand
Red bar first – Quarterly revenue / Blue var – average monthly revenues

8. Office gamification – test 3
Problem Your building has several floors. How do you make sure people use the stairs?
Hint – salience, incentives
Salience – put prompts in all lift lobbies and stair entrances
Incentives – reward habitual stair users, launch challenges
Red bar first – Quarterly revenue / Blue var – average monthly revenues

9. Apply common sense The office is the problem – reform the office!
Avoid the known blockers to engagement:
Time
Skills
Self-consciousness (Lycra!)
Focus on what can be made habitual – it’s about small steps, NOT sport
Make it democratic – health is a right, not a privilege
Red bar first – Quarterly revenue / Blue var – average monthly revenues

10. Paul Nuki Co-founder and CEO StepJockey +44 (0)777 0536 043
Thank you!
Paul Nuki
Co-founder and CEO StepJockey
+44 (0)