1. Enterprise Privacy Challenges
Amy Kinnard, Toyota Financial Services
June 9, 2004

2. Challenges Overview Customer Perception Business Model
Financial Products
Legislative- Federal, State & International
Technology
Privacy & Data Security Effect

3. Customer Perception Dealer Toyota Motor Sales & its Lexus Division
Toyota, Lexus & Scion
Non-Toyota/Lexus
Toyota Motor Sales & its Lexus Division
Toyota Financial Services*
Toyota Motor Credit Corporation
Toyota Motor Insurance Services
Toyota Financial Savings Bank
*Toyota Financial Services is a service mark of Toyota Motor Credit Corporation, and its subsidiaries.

4. Business Model Dealer TMS , Lexus and Scion Toyota Financial Services

5. Financial Products Wholesale Indirect Consumer- Retail & Lease
Commercial
Insurance

6. Legislative Impact Federal States International Vermont California
Insurance
International
Canada
Argentina
Mexico
Japan & EU

7. Technology Pace of Change Interoperability Data Control
Customer Relationship Evolution

8. Privacy & Data Security Effect
Brand
Trust
Privacy Promises
Customer Expectations
Customer Relationships

9. Privacy & Data Security Effect
Brand
Enterprise Awareness
Training
Technology Requirements
Servicing
Business Partnerships
Growth
Marketing
Preferences
Add Value

10. Opportunity for Success
Privacy/Information Safeguarding is Everybody’s Business!