1. How to Increase Revenue with Retail Analytics

2. Challenges Understanding the Digitally Connected Consumer
Measuring Customer Behavior
Connecting with your Customers
Influencing Customer Purchasing Decisions
Use Cases

6. Traffic Flow Metrics How much outside traffic
Are they always same people?
How many enter?
How many are known to me?
How many stop by my window
How does it compare to last week?

7. In-store Metrics How many people are in store?
How was this week compared to last week?
How long people are in store?
How many of my customers are new?
Is queue too long?
Are customers leaving before they make a purchase?
Are they checking online prices?
Did my Ad/Coupon bring them in?

8. Customer Key Performance Indicators
Visitor Loyalty
Conversion funnel
Duration distribution

9. Observe Customer Shopping Patterns…

10. Real-time and Historical Heat Maps

11. Most people visited this place
Dwell time
Visits
Weekday
People spent time here
Most people visited this place
Weekend

21. Retail Store (Clothing, Furniture)
Presentation Title
Retail Store (Clothing, Furniture)
Buyer: Marketing & IT
Goal
IT: Extract more value from their infrastructure / store of future
Passby, visits, engaged, New vs. Repeat Visitors
Interior Heatmaps of least visited areas and dwell times
Fast Social WiFi login
Knowing the competition when customers are online
Cross store visits between outlet and boutique store
A/B window and marketing campaign tests
Store POS data comparison to foot traffic
Store to Store comparison

22. Car Brand for their Dealership network
Presentation Title
Car Brand for their Dealership network
“Wi-Fi became a must-have to get people to come in, spend time, and buy products”
Buyer: Marketing department
Success Criteria:
KPI – do cars sold correlate to number of people showing up?
Cross-visits: Do people visit multiple dealers? Is there a pattern?
Know ratio of New vs. Repeat Visitors
Know their customers thru Social WiFi Login
Knowing the competition when customers are online
Identify who visited their website and later come in
Adjust staff hours

23. Restaurant / Shopping Center
Buyer: Owner / CFO
Success Criteria:
Knowing how many who park in parking come to the mall, identify VIPs
How long patrons are spending time in main bar’s queue
Which events bring in most customers
Which properties get the most foot traffic
Move from free guest wifi to Social WiFi Login
Increase shopper loyalty by making offers to lapsed visitors
Can they make other less visited locations popular by digital signs