1. BAKER COLLEGE PPM 301 CLASS
Vogue theater
BAKER COLLEGE PPM 301 CLASS

2. PROJECT OBJECTIVES
HAS THE VOGUE HAD A POSITIVE IMPACT ON THE DOWNTOWN AREA?
MARKETING OPPORTUNITES TO GAIN PATRONS AND VOLUNTEERS

3. initiatives Public survey: 678 Responses Business survey: 11 responses
data analysis

4. Patron Demographic

5. Reason for Visit

6. New or Loyal
Patron

7. Solo Destination or Downtown Explorer

8. Advertising

9. Return visits are definitely in the future for many!

10. Theater Quality and Sound

11. There are many people interested in ways to support the Vogue and many who already do.

12. Where do you live?
There were numerous responses to this question. The overwhelming majority of survey participants were from Manistee and the surrounding areas. The Vogue has attracted visitors not only from throughout the state but across the US and abroad.
Akron, Cincinnati, Cleveland, Columbus, & Defiance, Ohio
St. Johns & Whiting, Indiana
Illinois
Baltimore, Maryland
Rhinelander, Wisconsin
Indian Lake, South Carolina
Congress, Arizona
Waco, Texas
Denver, Colorado
Northern California
Germany

13. Comments and Suggestions
Liquid butter for popcorn
More new releases more often
More variety of films (indie, foreign, horror, Christian, sci-fi,)
Lower the sound volume
Have at least one child friendly and one adult film at the same time
More hot options at concessions
Make showings later
Better parking
More posters and advertisements for upcoming events
Plan calendar further ahead
Have two lines for concession and ticket counter
Better handicap accessibility

14. Comments and Suggestions Continued
Open for rental or private events
Use original theme song for the theater
Publish which theater the movies will be shown
Headphones for the hearing impaired
More options on the phone line
Show classics at night as well on occasion
Perhaps allow locals to share photos of local attractions
A few more paid and trained employees
Love the 1950s style!
Great part of Manistee history!
Helps all of downtown!
Beautiful renovation!

15. Participation of 11 local businesses
Business feedback
Participation of 11 local businesses

16. Do you feel the Vogue Theater has a positive impact on downtown Manistee?

17. Do you believe the Vogue Theater has made a positive impact on your business or contributed to an increase in sales?

18. If so, approximately how much of a sales increase have you seen since the re-opening of the Vogue Theater?

19. In the future, would be willing to participate in a combined promotion with the Vogue Theater in order to better both the theater and you business?

20. growth  opportunities
Patrons & volunteers

21. Social media advertising
"like" promotions/contests to increase outreach
Photo contest to increase outreach
Facebook ads
Ability to choose demographic targets
Ability to choose daily & campaign budget
Results given upon completion of campaign

22. Community advertising
Sponsor chamber events, chamber member advertisements
Host school outings/movie viewings
Visitor bureau resources
4" x 8" place cards
Radio advertisements
Television advertisements
Continue/grow business partnerships

23. Volunteer recruitment
School clubs
Volunteer organizations (kiwanis, rotary, leadership, red hat society)
Facebook campaigns
Onsite promotions

24. The Vogue made it possible to get the survey out to patrons for the amount of responses we received.