1. Reed Elsevier Requirements of DRM Technology & Services
Presented to the W3C Workshop on DRM
Sophia-Antipolis, France
22 January 2001
Jeff Honious
Vice President, Technology Consulting

2. Overview B2C vs. B2B B2B Requirements Focus on User Experience
What is the value proposition to the customer of DRM?

3. Most professional publishing is transacted through B2B models.
B2C vs. B2B
B2C Buyer = Consumer (usually)
B2B Buyer often a single entity within an organization, enterprise or institution, and the consumers are individuals within the organization.
Example: a Finance Department may purchase an annual subscription to a periodical publication for all members in its department.
Most professional publishing is transacted through B2B models.

4. Value-added services bundled with content
B2B Model
Enterprise
Group A
Group C
Group B
Buyer
Payments
Purchase Agreement (Contract)
Payments may happen with contract or be made over the performance period
Deliveries may be made on a scheduled or ad-hoc basis. Different content to different users or same content to different users.
Content Deliveries
Publisher/Distributor
Value-added services bundled with content

5. Requirements Desktop/device Central administration
Ease in using multiple devices by a single individual within an enterprise
Minimal device setup and impact
Ease in recoveries and hardware upgrades
Central administration
Group membership
Group entitlements
Efficient content delivery
Transparent content transfer within enterprise within entitlements
Support of “fair use”

6. Requirements Typical requirements still apply:
Interoperable content and players
Enterprise controls desktop/device
Standard expression of rights (e.g. XrML)
Disconnected use

7. Focus on User Experience
DRM cannot significantly degrade the user experience
Performance
Ability to execute tasks (i.e. exercise fair use)
Availability
Ease

8. Value Proposition to the Consumer?
Access to more content?
Better price?
New functionality?
With the value proposition to the customer unclear, the cost to implement DRM significant (including outsourced models), and an absence of interoperability, DRM technology adoption will be slow.