1. Chapter 13: Professional Visual Aids

2. Benefits of Using Visual Aids
Improve listener memory
Speed comprehension
“A picture is worth a thousand words.”
Add to speaker credibility

3. Types of Visual Aids Audiovisual Aids
Video, music
Electronic/Multimedia Presentations
See tips on page 344
Flip Chats and Posters
Markers and Chalkboards
Objects, Models, and Handouts

4. Selecting and Designing Your Visual Aids
Avoid major mistakes (page 347)
Choosing text or graphic visuals
Deciding how many visuals to use
Length of speech/2 +1= maximum number of visuals
Using the appropriate type size and type face

5. Graphic Visuals Organization charts and flowcharts
Diagrams and schematics
Maps
Graphs

6. General Design Principles
Contrast
Avoid elements on page that are similar
Repetition
Repeat visual elements throughout the piece
Alignment
Every element should have some visual connection with another element
Proximity
Related items should be grouped together