1. IEEE Standards Association Briefing
IEEE 802 Plenary
10 March 2003
Dallas, TX
Judy Gorman, Managing Director
Karen Rupp, Associate Managing Director

2. IEEE Standards Activities Industry Focus
Today’s Discussion
IEEE Overview
IEEE Standards Association
Who we are
What we do
How we do it
How we fund it
Discussion
IEEE Standards Activities Industry Focus

3. IEEE Standards Activities Industry Focus
IEEE Overview
IEEE Standards Activities Industry Focus

4. IEEE Overview Organization
IEEE Standards Activities Industry Focus

5. IEEE Standards Activities Industry Focus
IEEE Overview Today
382,000+ Members in over 150 countries
41 IEEE Technical Societies including
IEEE Aerospace and Electronics Systems Society
IEEE Communications Society
IEEE Computer Society
IEEE Engineering in Medicine and Biology Society
IEEE Power Engineering Society
10 Geographic Regions
IEEE Standards Activities Industry Focus

6. IEEE Standards Activities Industry Focus
IEEE Overview Regions 7 8
1- 6 10 9
IEEE Standards Activities Industry Focus 2 2

7. IEEE Standards Association
IEEE Standards Activities Industry Focus

8. IEEE -SA IEEE Standards Association
IEEE Standards Activities Industry Focus

9. IEEE -SA IEEE Standards Association
Who we are
What we do
How we do it
How we fund it
IEEE Standards Activities Industry Focus

10. IEEE Standards Activities Industry Focus
IEEE –SA: Who we are Who we are An international membership organization serving today’s industries with a complete portfolio of standards programs
IEEE Standards Activities Industry Focus

11. IEEE –SA: Who we are Century+ of Stability and Evolution
1890 Established the Henry - a practical unit of inductance
1898 First dedicated effort toward standardization of electrotechnology in US
1912 Institute of Radio Engineers formed its first standards committee
1958 Joint Standards Committee of AIEE and IRE
1963 Merger of AIEE and the IRE
1973 Establishment of the IEEE Standards Board
1998 IEEE Standards Association (IEEE-SA)
1999 IEEE Industry Standards and Technology Organization (IEEE-ISTO)
Search Google
IEEE Standards Activities Industry Focus

12. IEEE-SA: Who we are Founded in 1998
To respond to the constantly changing environment
To maintain the existing consensus process and …
To demonstrate that IEEE can provide alternative methods, and disseminate information “just in time”
To encourage corporate participation
decentralization of the power industry
- competition in the global marketplace
- need for fast-track processes in the IT industry
- erratic and decreasing industry support
- proliferation of consortia
- rapidly emerging technologies.
IEEE Standards Activities Industry Focus

13. IEEE –SA: Who we are Organized For . . .
Strategy, operations, and to foster standards of high technical quality
Board of Governors
Policy and Finance
Standards Board
Manages Standards Process
Working Groups
Technical Work
Professional Staff
Oversight and Business
IEEE Standards Activities Industry Focus

14. IEEE Standards Activities Industry Focus

15. IEEE –SA: Who we are Standards Coordinating Committees (SCCs)
Report directly to the Standards Board
Format enables rapid formation of groups for leading-edge activities
Address topics of interest to more than one IEEE society
Embrace technologies from industry sectors outside of current IEEE scope
16 active SCCs
type 1: exchanges information, coordinates positions
type 2: develops standards
IEEE Standards Activities Industry Focus

16. IEEE –SA: Who we are Standards Coordinating Committees (SCCs)
SCC31 Automatic Meter Reading and Energy Management
SCC32 Intelligent Transportation Systems (ITS)
SCC34 Electromagnetic Energy Product Performance Safety
SCC35 Complex Systems: Definitions and Integration
SCC36 Utility Communications
SCC37 Reliability Prediction
SCC38 Voting System Engineering
SCC4 Electrical Insulation
SCC10 Terms and Defintions
SCC14 Quantities, Units and Letter Symbols
SCC18 National Fire Protection Association Standards
SCC20 Test and Diagnosis for Electronic Systems
SCC21 Fuel Cells, Photovoltaics, Dispersed Generation, and Energy Storage
SCC22 Power Quality
SCC27 Time and Frequency
SCC28 International Committee on Electromagnetic Safety
IEEE Standards Activities Industry Focus

17. IEEE –SA: Who we are Breakdown
SCC4 - 3
SCC10 - 1
SCC11 - 6
SCC14 – 6
SCC20 - 9
SCC21 - 7
SCC22 - 2
SCC27 - 3
SCC28 - 6
SCC31 - 5
SCC32 – 6
SCC37 – 1
AES – 13
AP - 5
BT - 2
C - 190
CAS - 1
COM - 10
DEI - 3
ED - 1
EMB - 18
IA - 30
IM - 8
NPS - 16
PE - 388
R – 2
VT - 9
IEEE Standards Activities Industry Focus

18. IEEE –SA: Who we are Accredited Standards Committees (ASCs)
Membership by organization
since the 1970’s
Accredited by ANSI
Close relationship to IEEE Societies
Under legal umbrella of IEEE
3 Committees
IEEE Standards Activities Industry Focus

19. IEEE –SA: Who we are Accredited Standards Committees
National Electrical Safety Code C2
Electromagnetic Compatibility C63
Nuclear Instrumentation N42
IEEE Standards Activities Industry Focus

20. IEEE –SA: Who we are Membership Organization
December 2002 Statistics
11,934 individual members in 107 countries
41 corporate members in 11 countries
IEEE Standards Activities Industry Focus

21. King Abdulaziz University Hospital
CORPORATE MEMBERS
King Abdulaziz University Hospital
IEEE Standards Activities Industry Focus

22. IEEE Standards Activities Industry Focus
IEEE-SA: Who we are IEEE Industry Standards and Technology Organization
Founded in 1999 ….
To offer an environment for consortia-like programs
Market requirement: standards programs go way beyond publication
Industry continues to form consortia: too costly
IEEE Standards Activities Industry Focus

23. IEEE-SA: Who we are IEEE Industry Standards and Technology Organization
IEEE-SA + IEEE-ISTO = Full Portfolio of Standards Products & Services
IEEE-SA
Focused on Openness and Due Process
ANSI Process
IEEE-ISTO
Focused on Implementation & Market Penetration
Customized Process
IEEE Standards Activities Industry Focus

24. IEEE-SA: Who we are Current IEEE-ISTO Programs (8)
IEEE Standards Activities Industry Focus

25. IEEE –SA: Who we are Search Google
IEEE Standards Activities Industry Focus

26. IEEE Standards Activities Industry Focus

27. IEEE –SA: What we do What we do
IEEE Standards Activities Industry Focus

28. IEEE –SA: What we do What we do
Manage a world-respected consensus process
Offer a broad spectrum of process and product types . . .
And a full standards continuum
Structure programs to service industry and the public
IEEE Standards Activities Industry Focus

29. IEEE –SA: What we do Resource Allocation
Strategy, operations, and to foster standards of high technical quality
Governance 10%
Management of standards development process 45%
Managing the business 45%
Governance 10% $8.9M total expenses 2002
BOG
LEGAL
Volunteer development
Elections
Globalization
Membership
2) Mgt of standards development process 45%
SASB and committees
WG support
Balloting
Project editing
External relations PR
3) Managing the business 45%
Financial mgt
Budget development
BIG BOARD/FINCOM
Distribution channels
New product development
Operating business (Registration Authority, SIN, Funded programs)
Marketing Communication
Public Relations
E Business
E commerce
IEEE Standards Activities Industry Focus

30. IEEE-SA: What we do The Process
IDEA: Standard initiation
Grass roots OR
Individual or industry group
FORMAL REQUEST: PAR
Project Authorization Request
KEY: Title, scope, purpose, IP declarations
Reviewed by New Standards Committee
Approved by IEEE-SA Standards Board
Facilitated by Continuous Processing
WORKING GROUP GETS GOING
Individuals and entities
Broad spectrum of interests
Technical expertise
IEEE-SA Membership required only for Chair
Uses Robert’s Rules + hierarchical list of documents as needed
Develops draft (during and in between meetings)
BALLOTING (FORMAL CONSENSUS)
Balloting group established
members of IEEE-SA or fee-paying
Balance requirement
Electronic
Vote: yes, no, abstain
Need: 75% of 75% - defined consensus, not unanimity
Comment resolution: substantive changes require recirculation
Next stop: Review Committee and the IEEE Standards Board
“Publish”
Right of appeal
5-year life cycle
Must revise, reaffirm, or withdraw
IEEE Standards Activities Industry Focus

31. IEEE Standards Activities Industry Focus
IEEE –SA: What we do The Process Infrastructure
IEEE Standards Activities Industry Focus

32. IEEE Standards Activities Industry Focus
IEEE –SA: What we do Offer a Broad Spectrum of Process and Product Types
IEEE Standards Activities Industry Focus

33. a IEEE –SA: What we do And a Full Standards Continuum
IEEE Standards Activities Industry Focus

34. IEEE Standards Activities Industry Focus
IEEE –SA: What we do Structure Programs to Serve Industry and the Public
Foster Critical Alliances
Provide Value to Industry
Proactively Monitor Market Needs
Globalize
Promote Safety
IEEE Standards Activities Industry Focus

35. IEEE –SA: What we do Foster Critical Alliances
ISO, IEC, ITU, et al
Trade association partners: NEMA, INCITS
Members worldwide: Geographic Portals; National Committees
Government: Information Assurance, Voting Systems, Nanotechnology, USDOJ/FTC
Industry
Corporate membership
Industry group partners
Corporate Award
Industry Connections
Corporate PAR
IEEE Standards Activities Industry Focus

36. IEEE –SA: What we do Provide Value to Industry.
One-stop resource for technical expertise
Cost effective
Organizational structure encourages leading-edge standards work: competitiveness
Develop quality safety codes and standards
Worldwide recognition
IEEE Standards Activities Industry Focus

37. IEEE –SA: What we do External Views of IEEE
Boeing: Place to go to do leading-edge technology standards
IBM: An environment in which the full range of standards programs can be carried out
CEA: An organization way ahead of its peers in effecting globalization
IEC: Organization of choice for its first dual logo agreement
US-based organization!!!!!
Major turf issue for EU countries
IEEE Standards Activities Industry Focus

38. IEEE –SA: What we do Proactively Monitor Market Needs
Information Assurance
Nanotechnology
Voting Systems
IEEE named to committee in “Help America Vote Act”
Security
IEEE Standards Activities Industry Focus

39. IEEE –SA: What we do Highlights
Technical Pre-eminence
Physical and wireless networks
Power and energy
Software engineering
Industrial and commercial power systems
Petrochemical
Electromagnetic energy
Design automation
Learning technologies
Cable
Intelligent transportation systems
Voting systems
New Work
Rechargeable laptop batteries for PCs
WWW engineering,
Management and life cycle
Performing ARC Flash hazard calculations
Interface between subsystems at a highway/rail intersection
Information assurance
Nanotechnology
Organic electronics
Electronic music standards (XML and DMIDI)
“Black Box” for motor vehicles
IEEE Standards Activities Industry Focus

40. IEEE –SA: What we do Globalize!!!
Optimize Partnerships
Leverage IEEE’s Global Channels
IEEE Standards Activities Industry Focus

41. IEEE –SA: What we do Mission: International Programs
Affirm and enhance the position of the IEEE Standards Association as a developer of standards that serve the regional and international user community by:
Increasing visibility and usage of IEEE Standards worldwide
Promoting reliance on IEEE standards as a source of technical information for international, regional and national standards bodies
Encouraging worldwide participation in IEEE Standards
IEEE Standards Activities Industry Focus

42. IEEE –SA: What we do Optimize Partnerships
Dual logo agreement complete after decades
IEEE first major SDO to achieve this status
Tremendous victory for IEEE Power and Energy, and Computer standards
Strong volunteer/staff negotiating team
SCOPE: IEEE to fill gaps in the IEC library
FUTURE: Expand scope to joint development
IEEE Standards Activities Industry Focus

43. IEEE Standards Activities Industry Focus
IEEE –SA: What we do
Optimize
Partnerships
IEEE Standards Activities Industry Focus

44. IEEE –SA: What we do Leverage IEEE’s Global Channels
IEEE Standards Activities Industry Focus

45. IEEE Standards Global Portal Network
Exclusive offering of the IEEE-SA
Communities featuring IEEE standards activity by country
Features IEEE-SA members worldwide
International ROI of IEEE standards
One-stop shopping for IEEE and non-IEEE standards via StandardsShop™
| |
IEEE Standards Activities Industry Focus

46. IEEE –SA: What we do Promote Safety
IEEE Standards Activities Industry Focus

47. IEEE –SA: What we do Promote Safety
High Impact Safety Codes and Standards
National Electrical Safety Code, C2
IEEE , IEEE Guide for Maintenance, Operation, and Safety of Industrial and Commercial Power Systems
IEEE , Guide for Performing Arc Flash Calculations
Electrical Safety Resource Center: A web repository that serves as an entrance into new and existing electrical safety information via links to IEEE’s and other organizations’ information
Website launched February 2003
IEEE Industry Application Society
Supports IEEE goals to provide safety benefits to the public at large and for the benefit of humanity and the profession
IEEE Standards Activities Industry Focus

48. IEEE Standards Activities Industry Focus
How we do it
IEEE Standards Activities Industry Focus

49. IEEE –SA: How we do it How We Do It
With a Dedicated Staff
Volunteer-Staff Partnerships
Continuous Improvement
Optimizing Standards Services
Dynamic Market Awareness
Continuous Strategizing: See How we fund it
IEEE Standards Activities Industry Focus

50. IEEE –SA: How we do it With a Dedicated Staff
53 professionals
Business Development and Administration
Electronic Services
International Standards Programs
Governance
Process
Technical Program Development
IEEE Standards Activities Industry Focus

51. IEEE –SA: How we do it Volunteer-Staff Partnerships
60+ volunteers in governance
30,000 volunteers working on IEEE Standards
800 Working Groups
53 staff
IEEE Standards Activities Industry Focus

52. IEEE –SA: How we do it Continuous Improvement
Optimized Standards Services
Dynamic Market Awareness
IEEE Standards Activities Industry Focus

53. IEEE –SA: How we do it Optimizing Standards Services
Menu of support services to choose from
Red, Green, or Blue
Each with defined responsibilities and benefits
Developers make choices and gain control
Encourages faster standards development
Encourages accountability and project management
Provides focused support at key times
Makes available new and enhanced web-enabled tools
Improves training for volunteers
IEEE Standards Activities Industry Focus

54. IEEE –SA: How we do it Optimizing Standards Services
January 2001
Full launch of electronic balloting
September 2002
Launched web-based standards development tool (Standards Development Online)
2004
Will roll out a program to help developers gain maximum control over the process (Optimized Standards Services)
A volunteer-managed balloting participation (MyBallot)
IEEE Standards Activities Industry Focus

55. IEEE Standards Activities Industry Focus

56. IEEE –SA: How we do it Balloting
Electronic balloting reduced time from PAR to publication by 2 years
IEEE Standards Activities Industry Focus

57. IEEE –SA: How we do it Dynamic Marketing Awareness
Targeted efforts: P1625/Lap Top Batteries; P1584/Voting Equipment; P1620/Organic Field Transistors; P1618/PKI; P1619/Encrypted Shared Media
Media: Chicago Sun Times, Wall Street Journal, Business Week, C-Net, E-Week, EE Times, Transport Technology Today, e.g.
Citations in mainstream and trade publications
60 news releases this year
IEEE 802 E-News Bulletin = improved media relations and education
IEEE Standards Activities Industry Focus

58. IEEE Standards Activities Industry Focus
How we fund it today
Total Revenue $10.1M
Sale of standards 63%
OTHER (Grants, Funded Services, Registration Authority, SIN, Membership, etc.) 37%
NB: Self-sustaining business unit with no IEEE membership dues allotment
IEEE Standards Activities Industry Focus

59. How we will fund it in the future
GOAL: Several Options
Rely less on sale of standards
Shift to menu-driven support packages
Up-front funding (whole or part) vs self-service* model
Corporate membership and standards
Additional models under development
* Not 100%
IEEE Standards Activities Industry Focus

60. Thank you! j.gorman@ieee.org k.rupp@ieee.org
IEEE Standards Activities Industry Focus

61. IEEE Standards Activities Industry Focus
Discussion
IEEE Standards Activities Industry Focus