1. Discussion 1
Synergy
Vertical integration
Horizontal integration

2. 1. Synergy
“Synergy refers to the dynamic where components of a company work together to produce benefits that would be impossible for a single, separately operated unit of the company” (p. 43).

3. Walt Disney Parks and Resorts
1. Synergy
Walt Disney Parks and Resorts
Marvel Comics
Walt Disney Studios
Disney Media Networks

4. 2. Vertical integration (p. 42)
Music
Books
Film
Musicians
Authors
Actors
Talent agencies
Literary agencies
Music labels
Publishers
Film studios
Sound recording manufacturers
Paper mills and printers
Film and DVD manufacturers
Internet digital music distribution sites
Internet booksellers
Movie theatres

5. Comcast Cable || NBCUniversal
2. Vertical integration
Comcast Cable || NBCUniversal

6. 3. Horizontal integration (p. 42)
Music
Books
Film
Musicians
Authors
Actors
Talent agencies
Literary agencies
Music labels
Publishers
Film studios
Sound recording manufacturers
Paper mills and printers
Film and DVD manufacturers
Internet digital music distribution sites
Internet booksellers
Movie theatres

7. 3. Horizontal integration
Disney (theme park, film, Disney Channel) === Capital Cities/ABC (TV, sports programming, international marketing) theme parks, studio entertainment, and consumer products