1. CD Evaluation
The following slides are some suggestions about how you may want to construct your Evaluation Powerpoint
* Remember it is a presentation not an essay make it interesting to look at and keep text blocks short & brief (succinct)

2. CD Evaluation IMAGE OF YOUR CD Contents page: Research Proposal
Slide 1
CD Evaluation
IMAGE OF YOUR CD Contents page:
Research
Proposal
Planning
Product
Evaluation

3. IMAGE/s of CD sleeves you analyzed Summary of findings:
Slide 2
Research
Format
Front
Spine
Back
Content
Genre

4. Proposal – your idea Slide 3 Your chosen GENRE
What are some of the expectations for your chosen genre: images (people, props, costumes, locations), text language (names, track names), colour schemes, fonts etc
Your intended
TARGET AUDIENCE
Demographic / psychographic profile
USES & GRATIFICATIONS – pick the most appropriate 3 or 4 from the list of 24 I gave you
MESSAGES
What do you want your target audience to think/feel about the artist/group & their music from looking at your CD sleeve

5. Planning List what you did to prepare your final product
Slide 4
Planning
List what you did to prepare your final product
INCLUDE SOME IMAGES
Explain briefly how they helped you develop your product
*you may need more than one slide for this

6. Slide 5
Production
IMAGES
Include examples to show how you created / manipulated / edited your images
Discuss the process

7. Slide 6
Production
TEXT
Include examples to show how you created / manipulated / edited your text
Discuss the process

8. Slide 7
Production
LAYOUT
Include examples to show how you created / manipulated / edited your layout
Discuss the process

9. Review IMAGE OF YOUR CD Is your product successful?
Slide 8
Review
IMAGE OF YOUR CD
Is your product successful?
To answer this you must consider – does it satisfy the needs of the target audience, ie does it effectively convey the desired messages about the artist/product
Refer back to your audience profile ‘Uses & Gratifications’
*Remember we MUST discuss in terms of REPRESENTATION & MESSAGES

10. Strengths CLOSE UP IMAGE OF YOUR STRENGTH
Slide 9
Strengths
CLOSE UP IMAGE OF YOUR STRENGTH
How is this strength is effective – explain how the element of construction you have selected helps to represent the desired message/s
* Repeat if you have more than one strength

11. Strengths CLOSE UP IMAGE OF YOUR WEAKNESS
Slide 10
Strengths
CLOSE UP IMAGE OF YOUR WEAKNESS
How is this weakness ineffective – explain how the element of construction you have selected fails to represent the desired message/s
You MUST make this a positive comment by suggesting how you could improve it
*If you do not have a particular weakness you can still suggest a possible improvement.