1. 2016 Home for the Holidays Campaign Addressing the Problem of Social Isolation & Loneliness in Older Americans

2. Campaign Goals
To spread public awareness, on a national and local level, of the problem of isolation and loneliness facing older Americans.
To build awareness of the connection between this problem and a range of serious health consequences for older adults.
To harness the “reach” of the Aging Network, as the go-to resource for home and community-based services and supports, not only to shine a light on the problem, but also to identify and help those in need.
To spur a national conversation to galvanize support on the part of elected officials and other decision makers for current and future initiatives that could alleviate the problem.

3. Why Does this Matter Now?
1 in 5 people over age 50 are affected by isolation today.
Living alone is a top risk factor and with 29 percent of people age 65-plus living alone and almost 50 percent of women age 75-plus living alone, millions of older adults could be affected.

5. How We're Supporting the Campaign (include details about your outreach efforts, impact and metrics)