1. Chapter 9: Product Development
Hussain Aljanoubi
Ismael Abulrahman
Thamear boukwa
Ahmad Babtein
Basil AL-Efranji
Chapter 9: Product Development
DR. Richard

2. Ideas Idea generation The systematic search for new-product ideas.
Idea screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.

3. Stages
Introduction stage The product life-cycle stage in which the new product is first distributed and made available for purchase.
Growth stage The product life-cycle stage in which a product’s sales start climbing quickly.
Maturity stage The product life-cycle stage in which sales growth slows or levels off.
Decline stage The product life-cycle stage in which a product’s sales decline.

4. Product life cycle Style A basic and distinctive mode of expression.
Fashion A currently accepted or popular style in a given field.

5. Marketing
Test marketing The stage of new-product development in which the product and marketing program are tested in realistic market settings.
Commercialization Introducing a new product into the market.

6. Concepts
Product concept A detailed version of the new-product idea stated in meaningful consumer terms.
Concept testing new-product concepts with a group of target consumers to find out if the concepts have strong consumer appeal

7. Thank you