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Chapter 9: Product Development
Hussain Aljanoubi Ismael Abulrahman Thamear boukwa Ahmad Babtein Basil AL-Efranji Chapter 9: Product Development DR. Richard
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Ideas Idea generation The systematic search for new-product ideas.
Idea screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
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Stages Introduction stage The product life-cycle stage in which the new product is first distributed and made available for purchase. Growth stage The product life-cycle stage in which a product’s sales start climbing quickly. Maturity stage The product life-cycle stage in which sales growth slows or levels off. Decline stage The product life-cycle stage in which a product’s sales decline.
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Product life cycle Style A basic and distinctive mode of expression.
Fashion A currently accepted or popular style in a given field.
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Marketing Test marketing The stage of new-product development in which the product and marketing program are tested in realistic market settings. Commercialization Introducing a new product into the market.
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Concepts Product concept A detailed version of the new-product idea stated in meaningful consumer terms. Concept testing new-product concepts with a group of target consumers to find out if the concepts have strong consumer appeal
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