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2. Chapter 4
Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Organize by QasimR-System Aynalist

3. Imagine Your E-commerce Presence
What’s the idea?
Vision | Future
Mission statement | Now
Target audience
Intended market space
Strategic analysis
Internet marketing matrix
Internet Marketing is also known as i-marketing, web marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.
Development timeline and preliminary budget
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4. Imagine Your E-commerce Presence (cont.)
Where’s the money?
Business model(s):
Portal, e-tailer, content provider, transaction broker, market creator, service provider, community provider
Revenue model(s):
Advertising, subscriptions, transaction fees, sales, and affiliate revenue
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5. Imagine Your E-commerce Presence (cont.)
Who and where is the target audience?
Describing your audience
Demographics
Age, gender, income, location
Behavior patterns (lifestyle)
who buys, where, what, when and how
Consumption patterns (purchasing habits)
To truly understand trends in consumption patterns, one must first understand the basic principles of economics. (To know, what customers want to buy, and why.)
Digital usage patterns (mobile, smartphone – , text, fb, twitter)
Consumer media usage affects the way in which businesses need to adjust their digital strategies. (Higher income users have access to more devices )
Content creation patterns (blogs, Facebook)
Buyer personas (user experience)
Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market.
To truly understand trends in consumption patterns, one must first understand the basic principles of economics. Economics is the science that deals with the production, distribution, and consumption of goods and services (economics, n.d.). The branch of economics dealing with particular aspects of an economy, as the price-cost relationship of an organization is called microeconomics. This aspect of economics concentrates on the laws of supply and demand. 
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6. Imagine Your E-commerce Presence (cont.)
Intended market space
Characterize the marketplace
Demographics
Size, growth, changes
Structure
Competitors
Suppliers
Substitute products
Where is the content coming from?
Static or dynamic?
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7. Imagine Your E-commerce Presence (cont.)
Know yourself—SWOT analysis ( See Fig.1)
Develop an e-commerce presence map ( See Fig.2)
Develop a timeline: Milestones (See Fig.3)
How much will this cost?
Simple Web sites: up to $5000
Small Web start-up: $25,000 to $50,000
Large corporate site: $100,000+ to millions
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8. SWOT Analysis Strategic Analysis Fig.1
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9. E-commerce Presence Map
Internet Marketing Matrix
Figure 4.2, page 190
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10. Develop a timeline: Milestones
Microsoft Project Management 2013
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11. Building an E-commerce Site: A Systematic Approach
Most important management challenges:
Developing a clear understanding of business objectives
Knowing how to choose the right technology to achieve those objectives
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12. Pieces of the Site-Building Puzzle
Main areas where you will need to make decisions:
Human resources and organizational capabilities
Creating team with skill set needed to build and manage a successful site
Hardware/software
Telecommunications
Site design
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13. The Systems Development Life Cycle
= IS
- IS (Information System) may deploy in any business organization
INFORMATION SYSTEM (IS)
an arrangement of people, data, processes, and information technology that interact to collect, process, store, and provide as output the information needed to support an organization.
INFORMATION TECHNOLOGY(IT)
Describes the combination of computer technology (hardware and software) with telecommunications technology (data, image, and voice networks).

14. The Systems Development Life Cycle
Methodology for understanding business objectives of a system and designing an appropriate solution
Systems Development Lifecycle refers to a methodology for developing systems (such as an e-commerce website).
The Seven major steps involved in the systems development life cycle for an e-commerce site are:
Initialization/planning
Systems analysis
Systems design
Building the system
Testing
Implementation
Maintenance
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15. SDLC – Model Choice Water Fall Model V-Model OTHER MODELS
Incremental model
RAD model
Agile model
Iterative model
Spiral model

16. Initial Investigation/Planning
For starters, how do you find the system requirements,
how do you calculate the cost?”
finding the requirements of a system (ecommerce website) it whole process on it own.
You must go trough the company’s document’s and see how it operates, talk to the employees on different things they;
you might do that by using questioners or conducting interviews.
Then talk to the customers and everyone involved in the day to day activity of the company.
After you have gathered all the required information you start analyzing it.
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17. System Analysis Business objectives: System functionalities:
The systems analysis step of the SDLC tries to answer the question, “What do we want the e-commerce site to do for our business?”
To answer this, identify the specific business objectives for your site, and then develop a list of system functionalities and information requirements.
Business objectives:
List of capabilities you want your site to have
System functionalities:
List of information system capabilities needed to achieve business objectives
Information requirements:
Information elements that system must produce in order to achieve business objectives
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18. After analysis it where you will come with a system that is suitable for the company. You will know the type of equipment's they need and software’s, then come up with an cost of putting the system in place.
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19. Systems Design: Hardware and Software Platforms
System design specification:
In the system design step, you plan on how the system functionality and requirements will be achieved.
Description of main components of a system and their relationship to one another
Two components of system design:
Logical design
Data flow diagrams, processing functions, databases
Physical design Specifies actual physical, software components, models, and so on
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20. Logical Design for a Simple Web Site
Figure 4.6 (a), Page 197
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21. Logical Design for a Simple Website
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22. Physical Design for a Simple Web Site
physical design - where the best hardware and software components are selected to fulfill the plan.
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23. Build/Host Your Own vs. Outsourcing
Building Site from scratch or use Packages (as cms)
Outsourcing: Hiring vendors to provide services involved in building site
Build | own vs. outsourcing:
Build your own requires team with diverse skill set; choice of software tools; both risks and possible benefits
Host | own vs. outsourcing
Hosting: Hosting company responsible for ensuring site is accessible 24/7, for monthly fee
Co-location: Firm purchases or leases Web server (with control over its operation), but server is located at vendor’s facility
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24. Building The System
In this phase the designs are translated into code.
In building the system, you perform the programming of the system and gather and implement any data needed. Different high level programming languages like C, JSP,PHP,ASP, Java are used for coding.
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25. Choices in Building and Hosting
Figure 4.7 Page 198
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26. System Testing
Once a site is built, and before it is released for general use, it must be tested thoroughly. Testing is required whether the system is outsourced or built in-house.
Testing Technique’s and Acceptance
Unit testing | Single Module/Component Testing
System testing | As a whole System Testing
Acceptance testing | Approval – System meet the required requirements.
(for example: -company's key managers — IT, Sales, Personnel, Marketing, Finance, Production, etc. — verify that the system works to their requirements).
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27. System Implementation
The final step, implementation (Deploying the Hardware / Software (Result of SDLC previous phases)), begins the systems operational life. During implementation, the system will need to be monitored, checked, tested, and repaired on an ongoing basis.
It initialized the Maintenance Process
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28. System Maintenance
Later comes 'benchmarking', when the web team compare the system's design, ease of use, speed of response, etc. to those of competitors and the industry generally.
Software(Website) will definitely undergo change once it is delivered to the customer .
Note:- This is not compulsory there is only seven step in a SDLC but above are generic it varies from 3 to 26 according to organization structure or needs.
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29. E-Commerce [Overview]
website
Online shop
Searching
Marketing
Web design
Security
Forum
Revenue Model
Strategy
News Feed
Interface
Blogging
SEO
Newsletter
Mobile App
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