1. The Czech National Trust
Today’s Discussion
Where we are now
Getting to the next level
Business plan pipeline
- Raising revenue
- Capacity building
- Larger projects
Follow us: facebook.com/czechnationaltrust
Visit our website: czechnationaltrust.org

2. Where we are now We launched 3 years ago Our Aims
Save heritage buildings, gardens & landscapes
Build a donor and volunteer culture, modeled on the NT

3. Our Key Projects Tomb of famous writer Prague cubist street projects
Number of small projects, working parties and events
Hortus Magicus Festival of Baroque Culture

4. Prague Cubist Street Projects and Gems
Diamant Baroque Sculpture with Cubist Frame
Zdeněk Pešánek Light Sculpture
Meteorological Columns
Otto Gutfreund Sculpture

5. Other potential Prague Projects

6. We now need to raise serious money to get us to the next level
We have no shortage of projects, and plenty in the pipeline
Raised money from a few donors through personal contacts and fundraising events
Enough to get us through the start up years
We now need to raise serious money
to get us to the next level

7. What we need to see next Ability to pay for admin staff and a Director
Build capacity to raise ongoing funds and be able to take up new opportunities to build the trust
CONSIDERATIONS
Can’t follow up volunteers
Admin, bank donations and bureaucracy
Need to build online presence, website, social media buzz and communications
We need to exploit our Google partnership (worth 10K per month)
Develop our ”paper” communications

8. Donations are given for projects, but not capacity building
Present source of funds
No member subscriptions
Charity laws difficult in Czech Republic
State funding
Discourages volunteers and donors
Donors through personal contacts
Funds for projects, not capacity building
In Kind
Lawyers, Google, PR, Banking - invaluable
Fundraising events
Limited amounts

9. Getting us to the next level Looking ahead - The Business plan
Core objective to raise revenue from:
Corporates
Successful Czechs abroad
and
Building an IT platform for all heritage organizations
Create memberships
Leverage projects
Take on larger and more prestigious projects

10. How do we grab attention from Corporates?
Don’t ask for money. Offer something that they want.
(wisdom of Tom)
Why have they donated?
Zlin Municipality: Off their hands
Land gift: Reputation
Seed money from oligarch: Credibility - nuclear power station
Chateaux owner: our volunteers created a business opportunity
Google: marketing and social responsibility (worth 10K per month)
College of Design: students work on real, tangible project

11. How do we grab attention from Corporates?
Corporates want to see an established and/or aspirational brand with credibility. We need to build the brand, and then ‘sell’ the brand.
We can offer:
Enhanced reputation
Marketing
Advertising
Do corporates understand “capacity building” ?

12. Attracting donors from abroad
Many Czechs left after the war and during communism, and have since established themselves in influential positions abroad i.e. Madeleine Albright, former US Secretary of State and Milos Forman, International Film Director.
We can offer:
Enhanced reputation
Prestige in their home land
Nostalgia and a link to ‘home’

13. Building IT Platforms for all heritage organizations
Underpins all fundraising efforts. Why?
A source of revenue (i.e. Advertising)
“Sell” to corporates and enhance their visibility
Find and impress donors
Attract volunteers
Ensures greater international and national reach

14. Enhance membership levels
Membership is our long-term future
Source of revenue
Volunteers
Donors
Refresh and underpin organization
Considerations
Law recently changed: need to adapt our corporate structure

15. We need to leverage our projects.
Restoration by volunteers only is too slow.
We need to leverage opportunities better.
Zlin Municipality: 3 million Kcs
Ministry of Culture: 1 million Kcs
Chateaux owner: Future income stream
Private Foundation of Czech Industrialist: 1 million Kcs
Prague Street Projects: Owners finance
Google: 10K per month
We need to build our capacity in order to make this a success.

16. We need larger and more prestigious projects
Bedrock of organization
It is what we are for
Reason why we get money and volunteers
Continue to remain at the forefront of our plans.

17. In Summary Raise money for capacity building, as well as projects
From corporates
From successful Czechs abroad
Create IT Platform for all heritage organizations to showcase their projects
Create memberships
Leverage projects
Larger more prestigious projects

18. THANK YOU FOR YOUR SUPPORT Stay with us!
Follow us: facebook.com/czechnationaltrust
Visit our website: czechnationaltrust.org
Contacts:-
Dr Irena Edwards,Chairman Mobile: + 44(0) (UK)
Eva Heyd, Director, Mobile: