1. What is the big idea?
Packs available on desks

2. WELCOME
Packs available on desks

3. Todays Schedule 10. 00. - Welcome 10. 40. - Product Creation 11. 20
Todays Schedule Welcome Product Creation Session Session Lunch Session Presentation Preparation Presentations Feedback & Prizes
EXAMPLES OF DOCUMENTS

4. Current Role: Experience:
COO
Experience:
Head of IT
Founder of Crossplatform
Undertheradar – digital consultancy agency
Current Role:
Founder & Partner
Experience:
Founder & CEO
S Johnston & Co
Partner
Financial Officer OneCom
Current Role:
Director
Experience:
Young entrepreneur
Civil Servant
Introduce your business people here

5. Your brief
Working for SubTV, you have been asked to create a business plan for a new app. The app needs to allow students to communicate with the university, this could be both academic or social. E.g; Sports Teams, SU Bar, Library, Fresher's Week, Academic Mentoring

6. Your Pack
EXAMPLES OF DOCUMENTS

7. What you are being assessed on:
Financial Model
Realistic cost and pricing strategy
Accurate calculations of breakeven
Profit/loss margins
Long term viability of the product
Product Creation
Suitability to the brief
Innovation
Functionality
User interface
Marketing Methods
Suitability for target market
Relationship with the product
Appropriate marketing methods used
Channels of distribution
Cost effectiveness
Teamwork
Contribution by all members
Organisation
Delivery of pitch
Focus on task
Entrepreneurial spirit
What you are being assessed on:
EXAMPLES OF DOCUMENTS