1. In all this advocacy, what will it look like when we win (and how will we know)?
CILIP Ireland Open Day
Nick Poole, CEO, CILIP
30/11/2016

2. Karen McCluskey, Violence Reduction Unit, Strathclyde Police

3. Organisational objectives
Your priorities
Organisational objectives
Funder objectives
User needs

4. Organisational objectives
Your priorities
Organisational objectives
Funder objectives
User needs

5. Organisational objectives
Your priorities
Organisational objectives
Funder objectives
User needs

6. Organisational objectives
Your priorities
Organisational objectives
Funder objectives
Old user needs
Emerging user needs

7. 5 key success factors:
Understanding the difference you’re trying to make
Making friends & influencing people
Having your numbers ready
Knowing what you want
Knowing the price

8. What difference does your organisation exist to make?

10. “Our goal for 2020 is to put library and information skills and professional values at the heart of an equal, democratic and prosperous society”

12. We want to make the world a better place...

13. We want to make the world a better place...
We think we can deliver this change by promoting an ‘Information Society’ & a ‘Knowledge-based Economy’
We want to make the world a better place...

14. We want to make the world a better place...
We think this depends on people being informed, engaged & information-literate
We think we can deliver this change by promoting an ‘Information Society’ & a ‘Knowledge-based Economy’
We want to make the world a better place...

15. We want to make the world a better place...
We think those people need services which empower them to take control of the information in their lives
We think this depends on people being informed, engaged & information-literate
We think we can deliver this change by promoting an ‘Information Society’ & a ‘Knowledge-based Economy’
We want to make the world a better place...

16. We want to make the world a better place...
We think that delivering these services depends on our skills and professional ethics
We think those people need services which empower them to take control of the information in their lives
We think this depends on people being informed, engaged & information-literate
We think we can deliver this change by promoting an ‘Information Society’ & a ‘Knowledge-based Economy’
We want to make the world a better place...

17. We want to make the world a better place...
We think that promoting these skills and professional ethics demands a strong professional body
We think that delivering these services depends on our skills and professional ethics
We think those people need services which empower them to take control of the information in their lives
We think this depends on people being informed, engaged & information-literate
We think we can deliver this change by promoting an ‘Information Society’ & a ‘Knowledge-based Economy’
We want to make the world a better place...

18. Having your numbers ready

19. Having your numbers ready
What baseline data exists today?
What can you measure quantitatively?
What can you describe qualitatively?
Where you can’t measure, what story can you tell?
Without knowing where you started from, it’s impossible to know when you’re winning...

21. Is that a lot?

22. Is that a lot?
That’s £700m annually...

23. So that’s £2.30 per visit, is that good?
Is that a lot?
So that’s £2.30 per visit, is that good?
That’s £700m annually...

24. So that’s £2.30 per visit, is that good?
Is that a lot?
So that’s £2.30 per visit, is that good?
That’s £700m annually...
That’s a lot of hardware to pay for....

25. So that’s £2.30 per visit, is that good?
Is that a lot?
So that’s £2.30 per visit, is that good?
That’s £700m annually...
That’s a lot of hardware to pay for....
No, really..?!

27. Who says? To whom? What evidence?

28. Who says? To whom? What evidence?
Obligatory lovely quote

29. Who says? To whom? What evidence?
Obligatory lovely quote
Broad, un-evidenced assertions

31. Making friends & influencing people

35. Relationships are at the heart of all successful advocacy.

36. Knowing what we want

37. My value
My library’s value
Value of all libraries

38. My value My library’s value Value of all libraries
My skills are recognised, understood and valued
I have meaningful work that uses my skills
My value
My library’s value
Value of all libraries

39. My value My library’s value Value of all libraries
My skills are recognised, understood and valued
I have meaningful work that uses my skills
My value
My library’s value
Value of all libraries
Loved and used by our intended audience
Adequately staffed, resourced and stocked to do our job

40. My value My library’s value Value of all libraries
My skills are recognised, understood and valued
I have meaningful work that uses my skills
My value
My library’s value
Value of all libraries
Value to society & economy are recognised & understood
Loved and used by our intended audience
Policy & investment that enable us to deliver more of the impact we’re capable of
Adequately staffed, resourced and stocked to do our job

41. Opportunities to develop
My value
My library’s value
Value of all libraries
Quality jobs
Opportunities to develop
Public recognition
Increased influence
Increased audience
Increased visibility
Evidence of impact
Policy & investment

42. We’ll know we’re winning when there is broad recognition of the value and impact which our sector delivers and when this recognition is translated into policy and financial support.
We’ll know we’ve got there when we have clear, credible ongoing evidence of the value and impact we deliver.

43. Thankyou!
Nick Poole
Chief Executive, CILIP
@NickPoole1