1. Marketing Introduction
Doc. Dr. Ing. Elena Horská Slovak University of Agriculture in Nitra Faculty of Economics and Management
Marketing
Introduction

2. Global marketing opportunities and threats:
Increase in market potential
Trade and investment potential
Resources accessibility
Threats:
Increasing number of competitors
Increase in intensity of competition coupled with higher market uncertainty

3. Marketing is everywhere
Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing affects our day-to-day lives.

6. Marketing is .... About identifying and meeting human and social needs
A social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others (social definition)

16. Markets
Customer markets: companies selling mass consumer goods and services
Business markets: companies selling business good and services to business buyers. They buy goods in order to make or resell a product to others at a profit.