1. Establish Digital Strategy & Plan2 6
Clarify Org Value Prop
Design Digital Architecture 1 3 5 7
Baseline “Art of the Possible”
Brainstorm Opportunities & Threats
Structured ROI Evaluation
Review Digital Portfolio
Operational Efficiency
Experience 8
Products / Services
Define Execution Plan
Business Models 4
Identify Constraints & Risks
Establish Digital Strategy & Plan
Regulatory
Investment
Skills
1 week
Extended team
2-3 days
Extended team
2 weeks
Core team
2 weeks
Core team

2. Execute Digital Program(s)10
Concept Test 13
Finalize & Deploy Minimum Viable Solution 9
Experience 12
Define Requirements / Prototype
Pricing / Value
Design Analytics Approach 11 14
Message Test with Target Segment(s)
Finalize & Deploy GTM or Internal Launch 15
Define & Monitor Success Metrics 16
Continuous Sensing & Learning
Execute Digital Program(s)
4 – 8 weeks
Core team
1 week
Core team
8 week sprints
Extended team

3. Scale Digital Culture & Capability17 19 21 23
Assess Digital Competency
Build Digital Talent
Infuse Data into Operations
Enhance Security & IT 18 20 22 24
Evaluate & Evolve Org Model
Define MBO / Incentives
Streamline Processes with Automation
Foster Pervasive Innovation 25
Change Management 26
Measure Digital Transformation
Data-driven decisions
Scale Digital Culture & Capability
People
Process

4. SAMPLE DIGITAL BUSINESS ARCHITECTURE
Stakeholders / Users
Competitors
Existing
NEW
Existing
NEW
Regulations & Policies
Existing
NEW
Business Models
Existing
NEW
Products / Services
Existing
NEW
Data-driven decisions
Processes & Capabilities
Existing
NEW
SAMPLE DIGITAL BUSINESS ARCHITECTURE

5. SAMPLE DIGITAL IT ARCHITECTURE
Endpoints / UI
Third-party Apps
Existing
NEW
Existing
NEW
Device Management & Security
Existing
NEW
API Layer
Existing
NEW
Process Orchestration / Workflow
Database & Analytics
Existing
NEW
Existing
NEW
Data-driven decisions
Business Apps
OSS / BSS
Existing
Existing
NEW
Infrastructure
SAMPLE DIGITAL IT ARCHITECTURE
Existing
NEW

6. Low Hanging Fruit No Brainer Feasibility Attractiveness Walking Dead
Data-driven decisions
Walking Dead
Mars-shot