1. Key concepts from last time
Social Role
Social Actor
Identity
Social Construction
We considered aspects of identity and which are social constructed
We learned that society constructs ideas about what is considered to be normal/acceptable for each aspect of our identity
We seek to conform so we are not regarded as deviant
We learned that this desire to conform is probably linked to our evolution as `pack` animals
We considered which aspects of our identity had the most influence and least influence on how we see ourselves at this stage in our lives.

2. SOCIAL CLASS, HIGH CULTURE & LOW CULTURE
Year 1 sociology introducing culture socialisation and identity

3. Culture of the Individual
We have already learned that the culture of the individual refers to your way of life, beliefs and traditions.
We know that it includes language, accents, manners, diet etc.

4. Subculture = a culture within a culture
A group with norms and values that are distinct from others who they may live alongside

5. Other types of culture:
1. High Culture
2. Popular Culture
3. Consumer Culture

6. High Culture Products and activities which have high status.
Ballet, classical literature and music.
History, Museums
Polo
Often activities and brands that are associated with the elite in society.

7. Question…who are the elite?
Discuss in groups
Who were the elite 500 years ago?
Who were the elite 100 years ago?
Who are the elite now?
What has changed?
Can you explain this change?

8. 500 years
Aristocracy & Lords
Landowners

9. 100 Years
Add to your list….
Capitalists – Factory owners/ owners of large businesses
Politicians
The professions – Doctors, Barristers, Judges

10. Now Add to the list Celebrity/Sport Innovators
The growth of the middle classes
Aristocracy separated

11. Popular Culture
Products and activities enjoyed by the masses (majority) of society.
List some examples
Some may regard these as inferior to the activities on the previous slide.

12. Consumer Culture
Society dominated by media and advertising where shopping is a leisure activity
Individuals are defined in terms of the brands they own
Identity is shaped by media & celebrity culture
You can change who you are by what you can buy
Individuals acquire status through consumer choices

13. Activity Summarise the ideas of Bourdieu on p6 and p26
Complete all activities on p6.
Qu 2 & 3 are extended writing questions make sure they are answered fully in continuous prose using paragraphs/punctuation and adopting an academic style.