1. How to Leverage Your WTA Connections for ASSET EXCHANGES
Fred Phillips and Daniel Chang
WTA, SUNY Korea, and General Informatics LLC
General Informatics LLC

2. The Technopolis Database
A joint project of WTA and General Informatics
For some years G.I. has been compiling a database of worldwide
Cluster,
Technopolis, and
Tech Park initiatives
Database includes
news item URLs
Specific technology emphases of each park etc.
Current total of 185 entries

3. Database includes, for each park or initiative,
Date of news item
City and country
Headline
Journalist/author and his/her contact info
Names of leaders at park or initiative
Short summary of news item
Name of organization and contact info

4. Example Entry 90 01-Dec-09 N/A Ireland#
Date
City
Country
Headline
Writer #
Date
City
Country
Headline
Writer 90
01-Dec-09
N/A
Ireland
Ireland Established Gastroenterology Base
Susan Aldridge, Ph.d
Writer's Contact
Information
Specified People
Who are they?
Contact
Source
Writer's Contact
Information
Specified People
Who are they?
Contact
Source
HOW's the News related
to Technopolis?
HOW's the News related
to Technopolis?
Susaldr
@aol.com
Elaine
Brennan
SVP
Biotechnology
and
pharmaceuticals
N/A
Genetic
Engineering &
News
Ireland is giving new meaning to the concept of the biotech cluster by building one that has an important therapeutic theme. Gastroenterology Ireland seeks to bring together leading academics and R&D, companies by Enterprise Ireland
Susaldr
@aol.com
Elaine
Brennan
SVP
Biotechnology
and
pharmaceuticals
N/A
Genetic
Engineering &
News
Ireland is giving new meaning to the concept of the biotech cluster by building one that has an important therapeutic theme. Gastroenterology Ireland seeks to bring together leading academics and R&D, companies by Enterprise Ireland
Organization
Description of the Organization
URL of the Organization
described
Entreprise Ireland
The government agency responsible for development and promotion of the country's business sector
n/a
Entreprise Ireland
The government agency responsible for development and promotion of the country's business sector
n/a

5. Limitations

6. Future Plans Find funding to expand database coverage
Staff
Subscriptions to more publications
Find technological way to update to web in real time.

7. You may use the database for:
Tracking progress of other parks worldwide
Choosing “role model” parks
Ideas for press releases
Press contacts
ASSET EXCHANGES

8. Before we talk about how to do this...
... We re-introduce TallyFox.com, WTA’s online collaboration platform

9. Find database updates under “Library”

10. Now: How to barter assets
With other WTA members
With non-members

11. Example A WTA member park needs a fume hood.
Posts a notice on TallyFox Discussion Board
“Need fume hood. Will swap for ___.”
With luck, another member has a spare fume hood.
And a complementary need.

12. Discussion page

13. Discussion page 2

14. Example, continued Still need that fume hood! Look beyond WTA members.
Search database for parks likely to have chemistry labs etc.
Search TallyFox: Has a WTA member done business with this park before?
Contact person named in database.
“If you can send a surplus fume hood postpaid, I can give one of your park’s companies a free office for 6 months and introductions to my country’s business community.”
Note the value/cash ratio in this proposition!

15. Other Possible “Items of Exchange”
Knowledge
Access to markets
Entre to political circles
Conference
Staff resources
Graduate students
Facilities
Equipment
Lab space
Customers/qualified leads
Prestige/name recognition
Favorable location
Investment capital

16. Why Barter Assets? Conserve your cash.
Strengthen your international connections.
Inventory your park’s non-cash assets.
There are probably more than you think.

17. Use TallyFox creatively. Want to share information?
Share via QuickPost.
E.g., “I exchanged office space with __ Park in Spain. It was a great experience. Señor __ treated me well.”

18. Use TallyFox creatively. Got Questions?
Ask and answer questions in Knowledge Space.

19. Your fellow WTA members are eager to help you
And to have you help them.
Take creative advantage of your WTA membership, with
The Technopolis Database
and
The WTA-TallyFox online space

20. Thank you