1. Perrine Royole-Degieux on behalf of ILC Communicators royole@in2p3.fr
ILC Communications
Perrine Royole-Degieux
on behalf of ILC Communicators
Linear Collider Workshop 2007
DESY – 2 June 2007

2. Meet the Fab Four in Hamburg
2 years after their formation, the Fab Four
reformatted with a new member for Asia
“So may I introduce to you”
@KEK : Rika Takasaki, Asia replaced Youhei Morita on 16 April
@FNAL: Elizabeth Clements, Americas
@DESY : Barbara Warmbein, Europe
@IN2P3 : Perrine Royole-Degieux, Europe
“we hope you will enjoy the show”
Linear Collider Workshop DESY - 2 June 2007

3. Linear Collider Workshop 2007 - DESY - 2 June 2007
Collaborative team
“With a little help from my friends”
Meet every week
Belong to regional ILC outreach committees
Have communications contacts in other countries like China, Korea, India, Spain…
Have list of physicists contacts
ILC Communicators
Belong to InterAction Collaboration (worldwide particle physics press officers)
Organise “ILC InterActions meeting” with regional ILC outreach committee members, industrial forum,…
Linear Collider Workshop DESY - 2 June 2007

4. Linear Collider Workshop 2007 - DESY - 2 June 2007
Plan
“We can work it out”
Goal: Build the ILC
Strategy: “Strengthen the ILC collaboration as an
international endeavour by speaking in one voice
and uniting the scientific community.”
Some tactics:
Brochure
NewsLine
Website
NewsLineQ
special publications
Linear Collider Workshop DESY - 2 June 2007

5. Continuous activities so far
“Here, there and everywhere”
ILC website content + daily updates (images, news, talks,…)
ILC NewsLine
Update material (images, ???)
Coordination of outreach activities between the regions …
Linear Collider Workshop DESY - 2 June 2007

6. NewsLine Next: Main communication tool for GDE global community
“Words of wisdom”
Main communication tool for
ILC global community
-every Thursday, 95 issues as of this week
-1776 subscribers
-Japanese version
available
Main communication tool for GDE global community
ed weekly to
more than 900 subscribers
Content:
Feature stories stories on milestones
Report from conferences and workshops
Director’s corner, Around the world
Calendar
In the News, “what is is it ?”
Announcements (events, preprints,
new colleagues, jobs)
Next:
Make a new survey
Linear Collider Workshop DESY - 2 June 2007

7. Linear Collider Workshop 2007 - DESY - 2 June 2007
Website
Different audiences
For collaborators: Calendar, talks, document and agenda servers, reports
For communications: image bank, ppt template, logo, glossary, one-pager, news articles,
Visits/day: 48,723 in May
Main communication tool for GDE global community
ed weekly to
more than 900 subscribers
Next:
Study web statistics and adapt structure
Linear Collider Workshop DESY - 2 June 2007

8. Some examples of regional activities
“Across the Universe”
Americas: ILC Citizens' Task Force at Fermilab; Symmetry Magazine
Asia: organise seminars at Japanese universities to talk about the ILC (recruit young student + inform university management)
Europe: Preparation for ESOF2008
Linear Collider Workshop DESY - 2 June 2007

9. Linear Collider Workshop 2007 - DESY - 2 June 2007
Specific activities
Specific publications
Press conferences and press releases
Linear Collider Workshop DESY - 2 June 2007

10. Linear Collider Workshop 2007 - DESY - 2 June 2007
ILC Brochure
“Nothing you can see that isn't shown”
a general-purpose brochure for explaining the science and technology behind the ILC
Linear Collider Workshop DESY - 2 June 2007

11. What’s new since Beijing ?
A lot !
Linear Collider Workshop DESY - 2 June 2007

12. Beijing Press Conference
“a hard day’s night”
Linear Collider Workshop DESY - 2 June 2007

13. “I read the news today…”
Beijing Spin-offs
“I read the news today…”
Linear Collider Workshop DESY - 2 June 2007

14. Plan update What does that mean for communications?
“Obladi-Oblada”
RDR and DCR released and ILC enters EDR phase
- “We need to gain support of the broad scientific community”
- “We need to gain political and public support”
What does that mean for communications?
enlarge target audience and defined new tactics (3-year plan)
Produce new publications for funding agencies to show progress of the ILC community
Produce new material
Consider translations
Linear Collider Workshop DESY - 2 June 2007

15. Linear Collider Workshop 2007 - DESY - 2 June 2007
Target audience
Different levels of messages
Internal Communication:
The Global ILC Community
“You’re such a lovely audience…”
Scientific Community:
 Other fields of physics
 Other fields of science
 Universities/Institutes
Wide Community:
Our neighbours
Students/teachers
Media
Just to name a few…..
 Industry
Funding agencies & ministries
Policy makers and opinion leaders
Linear Collider Workshop DESY - 2 June 2007

16. Linear Collider Workshop 2007 - DESY - 2 June 2007
The RDR-DCR Companion
« The International Linear Collider - Gateway to the Quantum Universe »
Draft version available since Beijing
Print version:
Will be ready for ICFA August meeting
Takes feedback received into account
Contains new graphics and photos
Dedicated website will also be set up
“Getting better”
Linear Collider Workshop DESY - 2 June 2007

17. Linear Collider Workshop 2007 - DESY - 2 June 2007
NewsLineQ
“Q Q q' choo “
8-page print publication (Q is for Quarterly)
Director’s Corner, 2 feature stories, scientist profile, news and a gallery
Target audience:
Funding agencies
Science ministries
Physics national associations …
And all particle physics institutes and labs
1st issue published. 2nd issue out in July
Around 1,200 subscribers + 1,800 extra copies each quarter
 Just ask us to receive them !
Linear Collider Workshop DESY - 2 June 2007

18. Summary of available material
“All you need is…”
On the website
Gateway to the Quantum Universe
Background information sheets: ILC-by-the-numbers, the Estimate Explained, how does the ILC work…
Graphics Resources (logo, image bank)
On demand
Brochures, press packets, NewsLine Q
And soon …
Poster & sample slides
Gateway to the Quantum Universe (print version)
Linear Collider Workshop DESY - 2 June 2007

19. Linear Collider Workshop 2007 - DESY - 2 June 2007
To come
“nothing you can do that can't be done”
We are considering translating communication material in terms of demands, cost and choice of key documents  your comments are welcome
Brochure in German, French…
Poster and talk templates
Improve Image Bank …
Linear Collider Workshop DESY - 2 June 2007

20. Linear Collider Workshop 2007 - DESY - 2 June 2007
We’re your communicators
“Any time at all”
to contact us, one address fits us all:
and we’ll try to answer... “eight days a week”
Linear Collider Workshop DESY - 2 June 2007

21. Linear Collider Workshop 2007 - DESY - 2 June 2007