1. How we organize and interpret sensory information
Perception
How we organize and interpret sensory information

2. Selective Attention Video
Card trick
Basketball game

3. Selective attention - we can only focus awareness on a limited part of what we are sensing.
Cocktail party effect – type of selective attention in which you can attend to only one voice at a time
Cell phones and driving? Listening to music and studying?

4. Visual Capture The tendency for vision to dominate your senses.
At an IMAX movie, it feels like you are moving because it looks like you are moving. Your vision dominates over your vestibular system.

5. Parallel processing – processing many things at once
Man who mistook his wife for a hat – could see form but not the big picture
Colorblindness with functional cones
Motion blindness
Blindsight

6. Perceiving Images
The first step in perceiving an image is determining the figure and ground.

7. Gestalt and the Urge to Organize

8. Other gestalt principles

9. Gestalt Principles: Closure

10. Gestalt Principles: Continuity

11. Gestalt Principles: Proximity

12. Gestalt Principles: Similarity

13. Motion Perception How does the brain recognize an object is moving
Motion Perception How does the brain recognize an object is moving? How does it interpret the direction of movement?
Brain interprets shrinking objects as receding and enlarging objects as approaching

14. Stroboscopic Effect the perception of motion produced by a rapid succession of slightly varying images (animation, movies) Stroboscopic effect

15. Phi phenomenon an illusion created when two or more adjacent lights blink on and off in succession, creating the perception of movement (lighted signs, illusions)

17. Perceptual Constancy the ability to perceive an object is the same even as the illumination and retinal image changes.
Shape Constancy- perception that shape of an object doesn’t change just because image on the retina does.

18. How many right angles do you see?

19. Perceptual Constancy
Size constancy (King Koch or the incredibly shrinking teacher) – perception that an object’s size remain the same even as the retinal image changes.

20. Perceptual Constancy
Color Constancy – the perception that familiar objects have a consistent color, even if changing illuminations alter the wavelength reflected.

23. Perceptual Constancy
Lightness constancy – the perception that familiar objects have a constant lightness, even while illumination varies.

26. Visual Cliff – used to check for depth perception.

27. Pre-Renaissance Art The Holy Innocents by Giotto di Bondone.
Jesus on Way to Calvary Simone Martini
The Holy Innocents by Giotto di Bondone.

28. Renaissance Art Leonardo Da Vinci, The Last Supper
Masaccio, Trinity (ca. 1425).

29. Depth Perception Monocular Depth Cues
Linear perspective (parallel lines appears to converge on a vanishing point)
Relative height (more distant objects are higher)
Relative size (more distant objects are smaller)

30. Depth Perception Monocular Depth Cues
Relative clarity (objects in the distance appear hazy)
Overlap/interposition (continuous outlines appear closer)

31. Depth Perception Monocular Depth Cues
Texture gradient (texture details, like roughness, diminish with distance)

32. Depth Perception
Monocular Depth Cues
Light and shadow

33. How many can you identify here?

34. Depth Perception Monocular Depth Cue
Motion parallax (or relative motion) – Distant objects will appear slow in comparison with close objects even when the two are moving at the same speed
Think of an airplane traveling overhead.

35. Depth Perception Binocular depth cues – require two eyes
Retinal disparity – the greater the difference between the images on your two retina, the closer the object (“camera 1, camera 2”, “finger sausage”, hole in the hand)
Convergence – the greater your eye muscles must strain (or converge) to focus on an object, the closer the object (notice how hard your eyes strain when you focus on the tip of your nose).

38. Size-distance relationship
Size-distance relationship When other monocular cues tell us an image is further away, it actually appears larger.

40. Moon illusion

42. Muller-Lyon Illusion Which is longer?

43. Muller-Lyon Illusion

44. Perceptual Adaptation

45. Perceptual Set

46. Perceptual Set

47. Perceptual Set

48. Context Effects

49. I/O Psychology – Human Factors
I/O Psychology – Industrial/Organizational psychology
Human factors – a branch of psychology that explores how people and machines interact to create machines that are more efficient and safer.

51. Extrasensory Perception
Telepathy – mind reading
Clairvoyance – perceiving remote events
Precognition – Knowing things before they happen
Telekinesis (psychokinesis) – moving objects with one’s mind (not technically ESP)