1. Kentucky Fried Chicken
Members:
Nadia Lora
Tao Xia (Todd)
Lydia Ramos
Yuliana Tham

2. COMPANY Founded by Harland Sanders on 1952 in Great Depression
KFC is a second largest chain restaurant which specialized in selling Fried Chicken.
As of December 2013, KFC has 18,875 outlets in 118 countries
Now, the company is a subsidiary of Yumi Brands, that also owns the Pizza Hut and Taco bell.
Employee (as of 2013) : 100,000 persons
Annual revenue (as of 2013) : $23 billion

3. Company’s Organization
Headquarters Located in Louisville, Kentucky Address: 1441 Gardiner Lane Louisville, Kentucky United States
President & Chairman
Yum! Brands Chairman and CEO : David C. Novak
President of Yum! : Richard T. Carucci
KFC CEO : Muktesh Pant
Yum! COO and KFC President : Roger Eaton
Chairman and CEO of Yum!'s Chinese operations : Sam Su

4. Why KFC so Successful??
KFC popularized chicken in the fast food industry.
The company revamp its packaging, decor and uniforms.
Improving restaurant operations.
Introducing value items.
Providing healthier menu options.
KFC adapts its menu internationally to suit regional tastes.
KFC has coupon deals than other fast food restaurant.
                                  

5. Marketing Price Product Quality Speed with Service Cleanliness
Adapts its menu internationally

6. Products
Fried Chicken (Original recipe) – seasoned with Colonel Sanders’s secret recipe which include 11 herbs and spices.
KFC Bucket
Spicy "Hot Wings" (launched in 1990)
Popcorn chicken (launched in1992)
"Zinger", a spicy chicken fillet burger (launched in1993)
Chicken fillet burger and wrap
Salads
Side dishes – French Fries and coleslaw 

7. Our Opinion on KFC’s Products
Lydia:
Unhealthy – Oily
It has special flavor
The mashed potato is the best
Todd Honestly to say, KFC in China is more suitable for Chinese tastes than in the U.S.
Yuliana:
It has special flavor
In Indonesia, we have the crispy chicken and it is so good
The mashed potato is good
Nadia
It is good but unhealthy

8. Interesting facts about KFC
By April 2007, the chain had switched to trans fat-free soybean oil in all of its US outlets.
Now, KFC was losing market share to Chick-fill-A
KFC policy is to discard chicken if it has not been sold within 90 minutes.
KFC has their own fryer (Collectramatic) from 1972 onwards.

9. Outside the Business
Provided $14 million in scholarships to 2,600 students.
The REACH Educational Grant Program® helps hourly Team Members and Shift Supervisors by providing tuition assistance to attend accredited colleges.

10. Thank You