1. The Digital Footprint of Todays Healthcare Consumer
Provider Data Brings Intimacy to Healthcare Marketing:
The Digital Footprint of Todays Healthcare Consumer

2. Five Macro-Economic Factors Driving Digital HC Marketing

3. Five Macro-Economic Factors Driving Digital HC Marketing
1. Communication to Stakeholders
ACA, AHCA impact Health Insurers, Hospital Groups, and Providers
Growing Population of Retirees stress Medicare and Medicaid
Preventative Care is one of few solutions that bend the cost curve of healthcare significantly
Pharma business models are adapting
2. The Population is going digital and on-demand for their information and entertainment
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4. Five Macro-Economic Factors Driving Digital HC Marketing
3. Consumption of Media on Mobile Devices is Now Greater than TV
When combined with Desktop – Digital Outreach provides significantly better reach at a lower Cost Per Touch than any other Marketing Channel
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5. Five Macro-Economic Factors Driving Digital HC Marketing
4. Consumption of Media on Mobile Devices is Matched by Ad Spend
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6. Five Macro-Economic Factors Driving Digital HC Marketing
5. Digital Advertising is No Longer Media Based – It is Audience Based
Programmatic Targeting = The Offline to Online Onboarding of Consumers and Businesses
Programmatic is extremely efficient and unparalleled in its ability to pair rich audience data with ad inventory and targeting
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7. Movement to Digital Marketing in Healthcare

8. Movement to Digital Marketing in Healthcare
US Healthcare and Pharma Industry
Will spend $1.93 billion on paid digital advertising in 2016, up 15.4% from 2015
Annual double digit growth in this sector is forecasted for the next five years
“The era of blockbuster drugs comes to an end, many prescription drugs in the pipeline will cater to diseases with specific remedies. As such, they will require more highly targeted campaigns and strategic use of digital channels.
Medical & Pharma brands are shifting business-to-business (B2B) marketing budgets to digital, and more specifically, to mobile”
-eMarketer 2016
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9. Movement to Digital Marketing in Healthcare
Traditional Digital Healthcare Marketing Programs
Top solutions providers offer up to 200+/- national brand drugs and disease categories as predictive models
Scores then need to be “onboarded” to cookie-based platforms for ad serving
50%+ of users block 3rd Party Cookies
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10. Movement to Digital Marketing in Healthcare
Provider-Based Targeting Offers an Alternative Approach
Applies Big Data Tactics to a National Compilation of:
1.2 Million – Medical Providers by NPI Code
Provider Specialties
125, Hospital and Physician Operated Clinic Locations
560 – Drug Classes
3, Brand and Generic Drugs
1.4+ Billion – Prescriptions
350 – Disease States and Key Indicators
264 Million – Individuals Appended with 750 Demographic Attributes
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11. Movement to Digital Marketing in Healthcare
OnBoarding to Universal Digital IDs
Digital ID is based on a twice patented solution for targeting the IP Address delivery points of services to home, businesses, and devices – at scale
Device independent, and cross-device enabled
Near 100% Reach, No Cookies, Blocking of Double Counting of Consumers
© 2017 Semcasting, Inc. All Rights Reserved

12. Q&A Ray Kingman, CEO © 2017 Semcasting, Inc. All Rights Reserved