1. FGEP and RedLAM Communication Strategy
Developing resources to reach a wider audience and help raise consciousness on access to medicines

2. Communication Strategy’s main goals
Strengthen the reach of FGEP and RedLAM’s messages to a wider audience, including not only the affected community but also decision makers and the general public
Consolidate both FGEP in Argentina and RedLAM in Latin America as a reference for reliable information and analysis on access to medicines
Contribute to general awareness on access to medicines with a systematic and constant diffusion of actions, relevant news and the organization’s position on a variety of related issues

3. New tools and actions RedLAM’s quarterly newsletter
Mailchimp message system and new database
FGEP’s Twitter account
More active and systematic press releases

4. New tools and actions
RedLAM’s quarterly newsletter

5. New tools and actions
New message system and consolidated database

6. New tools and actions
New message system and consolidated database

7. New tools and actions
FGEP’s Twitter account

8. New tools and actions
More active and systematic press releases

9. New tools and actions
More active and systematic press releases

10. Other Participations
Presence in international campaigns: IMAK’s coordinated sofosbuvir patent opposition in five countries including Argentina (including presence in international press conference) and UNITAID’s consortium upcoming website.
Newsweek, 5/21/2015
Wall Street Journal, 5/21/2015

11. Other Participations
Al Jazeera, 5/21/2015

12. National and international press impact
Tiempo Argentino, 9/23/2015
Infobae, 9/08/2015

13. National and international press impact
Los Andes, 9/23/2015
Tiempo Argentino, 9/23/2015

14. Our «Big Pharma ¡Drop the case!» campaign

15. Campaign Materials

16. Campaign Materials

17. Campaign Materials

18. Campaign Materials

19. Online mailing, social media and website
Mailing for international campaign launch in Ginebra (10/3/2016)

20. Online mailing, social media and website
Signature recollection mailing

21. Online mailing, social media and website
Campaign in RedLAM’s newsletter #4

22. Online mailing, social media and website
Campaign on Facebook

23. Online mailing, social media and website
Campaign on Facebook

24. Online mailing, social media and website
Campaign on Twitter

25. Online mailing, social media and website
Campaign on Twitter

26. Online mailing, social media and website
Campaign on Twitter

27. Online mailing, social media and website
Campaign on Twitter

28. Online mailing, social media and website
Campaign on Twitter

29. Online mailing, social media and website
Campaign on RedLAM’s website

30. Online mailing, social media and website
Campaign on FGEP’s website

31. Campaign on ABIA/GTPI’s social media and website
GTPI’s Facebook

32. Campaign on ABIA/GTPI’s social media and website
GTPI’s Twitter

33. Campaign on ABIA/GTPI’s social media and website
ABIA’s website

34. Campaign on ABIA/GTPI’s social media and website
ABIA/GTPI’s participation on Pharma Greed Kills event (1/4/2016)

35. Thank you