1. Social Media 101 Lindsey Davidson Agricultural Communication Services
Social Media Marketing Coordinator

2. Goals Identify who’s utilizing social media
Identify the four main social media platforms
Understand the differences of the platforms
Walk away with the confidence to manage a social media platform

9. Age differences
Young adults (ages 18 to 29) are the most likely to use social media – fully 86% do. Still, usage among those 65 and older has more than tripled since 2010 when 11% used social media.
Today, 34% of all those 65 and older report using social media, compared with just 3% in 2005.

10. Gender differences
Women were more likely than men to use social networking sites for a number of years, although since 2014 these differences have been modest.
Today, 72% of all women use social media, compared with 66% of all men.

11. Community differences
Those who live in rural areas are less likely than those in suburban and urban communities to use social media, a pattern consistent over the past decade.
Today, 60% of rural residents, 71% of suburban residents, and 69% of urban residents use social media.

12. Food For Thought
The average Facebook user logs in for nearly 1.7 hours every day or 12 hours a week.
The argument that social media is “too new, too fluid, and too soft and unquantifiable to merit serious consideration” is not a legit argument anymore.
Not incorporating social media into your strategy is like saying that the web is just a “fad.”

13. Social Media Changes The Game
Two-way communication with customers
It’s about having a conversation
Learning about your audience
What content are they interested in
Reaching specific demographics
Insights
Analytics

14. Facebook
“Facebook Fan Pages” are a public place for users to come together in support of something (your county’s extension office or OHCE Club)
What makes Facebook unique?
You can create photos albums
Your page can create events

15. Instagram
Instagram is a place to share beautifully crafted photos and videos with your followers (at this time, Instagram videos are 60 seconds)
What makes Instagram unique?
Links in the body of your caption are not clickable
If you want to drive traffic to a particular website, you can change the link in your bio. Let your followers know that in the body of your post. To read the full story, visit the temporary #linkinbio

16. Twitter Twitter is a place to share real-time information
What makes Twitter unique?
140 character limit
Hashtags are clickable
You can post GIFs
You can reply to tweets with GIFs
Videos are limited to 2:20

17. Best Practices
A strong headline or message is key to grabbing people’s attention
Think about each social media post as a mini press release
When sharing the same piece of content across multiple networks, optimize it for each one
Each platform has different graphic sizes that change frequently
Utilize free tools to help you
Canva
Sprout Social Landscape

18. Best Practices Vary your content regularly
Videos, link previews, photos, text only
Don’t let your users get bored, keep them engaged
Post photos, videos, GIFs, regular text updates

19. Best Practices Don’t posts too many updates at once
You will overwhelm your followers
Try and split the content up and schedule it on your content calendar
End your post with a clear call-to-action
Call to register for a canning workshop
Click for the County Fair Handbook
Click to watch the latest Oklahoma Gardening video

20. Facebook Graphics Profile photo 180 X 180 Cover photo 851 X 315
Shared (image or link)
1200 X 630

21. Twitter Graphics Profile photo 400 X 400 Header photo 1500 X 500
In-stream photo
506 X 253

22. Instagram Instagram Profile photo 110 X 110 Square photos 640 X 640
Regular size photo
1080 X 1080

23. What to Post? Meeting reminders Deadlines Contest results Events
Community involvement
Photos
Highlight your:
Staff
Volunteers
Members
Officers
Awards/achievements

24. Who Are You Talking To? Use your social media to communicative with:
Stakeholders
Community leaders, state officials, donors…
Volunteers
Potential volunteers
Members
Potential members
News outlets

25. Brainstorm How can we assist our FCS Educator?
Sending over meeting dates, photos, spotlights
Who’s responsible for developing content?
Look at admin roles on the Facebook Fan page
Create a content calendar
How are we going to spread the word about our County and Club?
What are the next steps?

26. Questions

27. Contact
Lindsey Davidson
(405)